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Fragrance Direct Reviews the Wackiest Perfumes of the Year
Online perfume retailer Fragrance Direct takes a look at some of 2012’s most out-there fragrances, exploring everything from yeast extract to mature cheeses.
Love It or Hate It: Marmite Infused Perfume
Everybody has their own thoughts on the yeast extract product, but whether it’s love or hate, does anyone really want to smell like Marmite? British perfume manufacturer Union launched the Celtic Fire fragrance recently, which along with the Marmite accord, blends notes of peat, oak, fir and bog myrtle to create a smoky and intriguing aroma.
Freshly Baked Pizza: Pizza Hut Launches Scent
When Pizza Hut jokingly asked on its Facebook page in August what a pizza based perfume should be called, they were then inundated with thousands of responses from fans desperate for the fragrance to be launched. And so, Pizza Hut has launched its own fragrance, which “smells like dough with a little bit of seasoning added”, and will be shipping it to a hundred of its “lucky” customers.
Blue Cheese: Scent of British Stilton
Launched by the Stilton Cheese Makers Association (SCMA), Stilton perfume does exactly what it says on the tin. Stilton is designed to re-create the earthy yet fruity aroma of the famous British cheese in an “eminently wearable” fragrance, blending the distinct Stilton aroma with notes of grape seed, yarrow, angelica seed, clary sage and valerian.
Japan’s Favourite Dish: Sushi the Perfume
Sushi is the brainchild of American perfume manufacturers Demeter, who decided that there was a gap in the market for a fragrance that infused the aromas of the famous Japanese dish. Although the makers claim that the perfume is “not what you think it would smell like”, but retains a sushi-like base with notes of sticky rice, seaweed, lemon essences and a hint of ginger.
One for the Kids: Play-Doh Perfume
Another innovative idea from Demeter, the Play-Doh perfume was released as a limited edition fragrance to mark the famous brand’s 50th birthday. Everyone instantly recognises the smell of Play-Doh from the classrooms and children’s play areas, and now that aroma has been re-created for those who seek “a whimsical scent reminiscent of their childhood”.