Pernod Ricard Introduces Chivas Brothers’ Blend at Delhi Duty Free

To celebrate launch of Chivas Brothers’ Blend, travel retail exclusive at Delhi Duty Free, Pernod Ricard launched a promotion for Chivas patrons. Shop for any two bottles from the Chivas stable at Delhi Duty Free and win a chance to visit Scotland.
By: Delhi Duty Free Services
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* Luxury spirit
* Scotch Whisky
* Delhi duty free
* Travel Retail Exclusive

* Travel
* Retail

* New Delhi - New Delhi - India

Dec. 5, 2012 - PRLog -- Delhi Duty Free - India’s largest duty free retail set up, along with Pernod Ricard India has announced the launch and availability of the Chivas Brothers’ Blend, a product exclusive to the global travel retail channel. It is the newest offering from the Pernod Ricard family and also the first new launch by Chivas, after the re-launch of Chivas 25 in 2007. With this the brand has further strengthened their portfolio of luxurious blends on offer.

The Chivas Brothers’ Blend is the ultimate expression of the smooth Chivas style that brothers - James and John created in the 19th century, which made the brothers and their whiskies world famous. This unique 12-year old blend uses a carefully selected range of malt whiskies, including high proportions of Strathisla and Longmorn Speyside malts resulting in an ultra smooth, easy drink that is perfect for sharing with friends. It is a signature blend, continuing a century old tradition of blending, collaboration and friendship.

Said Mr. Steve O Conner, CEO, Delhi Duty Free Services Pvt. Ltd., “We value our association with Pernod Ricard and their extremely popular Chivas brand is a huge success amongst the Indian traveler community. We are confident that this rare new Chivas Bother’s Blend from their stable, will also find fervour with our customers”.

To promote the new blend and the latest offering from Chivas, Delhi Duty Free, in association with Chivas Regal, is doing a number of exciting promotions for its patrons.

To top it all, the promotion also entails buyers of any two bottles from the Chivas stable – the 18YO, the 12YO, the Chivas Brother’s Blend to enter into a lucky draw by filling out a simple coupon. One lucky winner at the end of the promotion will win a trip to Scotland, a perfect destination for the whisky enthusiast, and also get the opportunity to enjoy a trip to the distilleries.


COLOUR - Rich amberNOSE - Bursting with ripe soft fruit flavours, including peach and pear, and accented with runny honey, marmalade and soft candy

TASTE - Rich taste of fresh soft fruit flavours echoing the nose, giving way to fantastic sweet, creamy texture

FINISH - Creamy, round and smooth

TASTING - Best tasted with equal parts water

A 100CL bottle of Chivas Brothers’ Blend is available for USD 45 at DDFS.
Tags:Luxury spirit, Scotch Whisky, Delhi duty free, Travel Retail Exclusive
Industry:Travel, Retail
Location:New Delhi - New Delhi - India
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