VP Marketing On Demand Announces Key Marketing Resources to Plan 2013
Marketing resources that explain how to conduct a marketing assessment, build a marketing plan, create a marketing budget and organize marketing to drive revenue, in a format that marketer's can use immediately.
Every marketing organization should conduct a marketing assessment every year. Marketing needs to provide value so it follows the organization needs to continually improve its vision, strategies, execution, people, systems and processes. It is simply not enough to execute faster, better and cheaper, although that is a requirement. The best in class marketing organizations aim to R&D themselves out of jobs each year with automation, elimination or by raising the bar. One of the best ways to get started is by conducting a marketing assessment.
A well thought out marketing plan is essential to establish the “true north” for marketing or else the organization will struggle to make tactical decisions and be in a weak position to quantify value delivered. The subject matter, emphasis and order of the marketing plan will vary depending upon the situation and audience for each organization but there are definite staples for what should be in a marketing plan. However, the goal of the marketing plan is always to inform and persuade a specific audience and these are the two criteria that a pan should be measured against to gauge overall effectiveness. Presenting the marketing plan in powerpoint is the most common format.
The marketing plan should include the corresponding marketing budget and that sets the tone for all go-to-market plans that drive the sales pipeline. Resist the temptation to copy and paste last years marketing budget or simply adding 10% to last years budget. Spend the time and energy now to build a bottoms-up marketing budget that will provide the resources to be effective and generate the desired results.
Marketing must be organized to support revenue generation. As quota, distribution channels, size of the sale organization, target market and target audience changes, so must the structure of the marketing organization. Few products successfully penetrate the market and achieve revenue targets and it should be no surprise that companies are not organizing marketing effectively go-to-market. Many companies have some of the necessary marketing functions but very few have assembled all of the necessary marketing elements and fewer have optimized the go-to-market strategy.
VP Marketing on Demand founder Peter Buscemi has assembled numerous resources in the form of go-to-market planning templates and content rich blogs that address the how to conduct a marketing assessment, build a plan, create a budget and organize marketing to drive revenue. “Most organizations are running at full capacity and it never seems to be the right time or there never seems to be enough time to assess, plan, budget and organize. However, almost all of those organizations will spend an inordinate amount of time undoing and redoing things that could have been proactively addressed in a holistic and integrated planning process. Planning is not easy and that is why VP Marketing On Demand offers a complete line of go-to-market planning templates, based in PowerPoint, to facilitate the process.”
About VP Marketing On Demand
VP Marketing on Demand was founded by Peter Buscemi, a CMO with 30 years experience that spans start-ups and Fortune 500 companies. The sole purpose of VP Marketing On Demand is to provide marketing insights and a huge head start to those tacking key marketing projects through managed, repeatable processes. Over decades, in working with various boards and executive management teams (CEO's, COO's, VP's Sales and Development)