News By Tag
News By Place
Latino Culture Redefining American Cuisine
Hispanic foods and beverages appeal to a wide variety of consumers, from Spanish-only speakers to multicultural consumers and foodies to, in fact, most households in America.
Tortillas outsell many American staples, including spaghetti/macaroni/
Hispanic foods and beverages appeal to a wide variety of consumers, from Spanish-only speakers to multicultural consumers and foodies to, in fact, most households in America, according to David Sprinkle, research director of Packaged Facts. Aiding the appeal of the market is that there is no shortage of product innovation. Mainstream consumers are becoming more adventurous with less well-known Hispanic flavors and textures, thanks to the influence of Hispanics and the popularity of foodie culture. Marketers such as Ruiz Foods and Goya have noted this more sophisticated taste and are adjusting their product mixes accordingly.
Yet, as mainstream as Hispanic products have become, Hispanics are still key consumers. Almost 73% of people surveyed said they use Mexican food and ingredients, according to Packaged Facts analysis. For Hispanics, the usage rates jump to almost 84%. Considering the tremendous—and burgeoning—buying power of Latinos, this is a demographic that marketers cannot afford to ignore even while introducing products that appeal to a wider audience.
For more information, please visit www.marketresearch.com or http://www.packagedfacts.com/
About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods (including foods and beverages, health and beauty care, and household products), and pet products and services. Packaged Facts also offers a full range of custom research services. To learn more, visit: www.packagedfacts.com. Follow us on Facebook, Google+, LinkedIn, and Twitter. Read fresh takes on research from Packaged Facts via our blog: http://packagedfacts.blogspot.com/