BodyMedia Armbands Returning to NBC’s ‘The Biggest Loser’ in January 2013
Company’s Technology Helps Contestants Measure Activity Levels & Calorie Burn
The same BodyMedia technology, originally furnished under a different brand name, proved to be effective in helping former contestants like Season 11’s Courtney Crozier track their effort and stay motivated. “My armband helped me lose my first 112 pounds before even stepping foot on the ranch, lose 120 additional pounds on the show, and keep the weight off after the show ended,” Crozier said this month. “I still wear it today, and it helps me see that I take 15,000 to 20,000 steps and burn 3,500 to 4,000 calories on a daily basis. Along with my mind, it’s my main tool to stay successful.”
In the new season, featuring the return of trainer Jillian Michaels as well as the first kid participants in the show’s history, the use of BodyMedia technology on the Ranch will expand significantly by enabling trainers Michaels, Bob Harper and Dolvett Quince to view contestants’
· Continuous BodyMedia armband use by all contestants, who will be able to see their steps-taken totals, moderate and vigorous activity duration, and calorie burn in real time.
· Daily food logging and data upload to BodyMedia’s online Activity Manager software, using computer stations in the house where contestants stay during the show.
· Access to each contestant’s data by ‘The Biggest Loser’ trainers, medical staff and nutritionist, providing a new tool for evaluating contestants’
“Contestants have told us that wearing the armband helps keep them accountable. It’s a great feedback mechanism that lets them see where they’re succeeding or falling short in calorie expenditure, and use that information to do better the next day and the day after that,” said Kerry O’Donnell, Director, Global Licensing, of NBCUniversal Television Consumer Products Group. “We do everything we can to help contestants lose weight, and this is another tool that helps our trainers monitor each contestant.”
Designed for continuous wear on the upper arm, BodyMedia armbands capture over 5,000 physiological data points per minute with four built-in sensors that measure heat flux, skin temperature, motion and galvanic skin response. BodyMedia’s proprietary algorithms convert these readings to calculate calorie burn, physical activity duration, steps taken, and sleep duration and efficiency that affect weight loss. The companion online Activity Manager stores that information, allows users to set goals and document daily food intake, and recommends activity and dietary adjustments based on each user’s actual calorie expenditure and food intake to aid in weight control. The Bluetooth®-enabled version of the BodyMedia armband uploads collected data to smartphones to help users track their daily progress from the BodyMedia mobile app.
The BodyMedia platform has been clinically validated for accuracy in calorie burn and physical activity measurement, and clinically proven to increase weight loss up to three times compared to behavioral support alone. A University of South Carolina study published in the International Journal of Behavioral Nutrition and Physical Activity, for example, showed that participants who received both BodyMedia armbands and group intervention lost three times more weight at nine months when compared with those receiving only group intervention.
The BodyMedia body monitoring system is available at select retailers including Best Buy, Target, Costco.com and Amazon.com; at www.nbcuniversalstore.com;
About BodyMedia, Inc.
BodyMedia pioneered the development of wearable body monitors that collect physiological data for use in improving health, wellness and fitness. Founded in 1999, the company today provides a variety of around-the-clock on-body monitors utilizing proprietary technology that has been clinically validated for accuracy. Data captured by BodyMedia devices is used by consumers as well as health and wellness professionals to guide behavioral changes to control weight and promote an active lifestyle – two factors that are routinely cited as keys to combat and manage serious medical conditions. BodyMedia has amassed one of the largest databases of information about the human body, and the technology has been used in hundreds of clinical research studies covering health issues such as obesity, COPD, diabetes, cystic fibrosis, cancer, bariatrics, sleep and intensive care. BodyMedia is privately held and based in Pittsburgh, PA. For more information, visit http://www.bodymedia.com.
About NBCUniversal Television Consumer Products Group
NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store. For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com.
About Shine America
Shine America is a world leader in producing and distributing compelling scripted and unscripted television and digital content and through its global Shine 360˚ division, building brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. Shine America is known for popular and award-winning original series including The Biggest Loser, Tabatha Takes Over and upcoming series The Face; adaptations of Shine Group formats MasterChef, Minute to Win It, One Born Every Minute and Parental Control; long-running scripted hits The Office, Ugly Betty, and The Tudors; and over 20 ground-breaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many of these produced in partnership with global brands such as Walmart, Toyota, Kraft Foods, Subway and Microsoft. Through Shine Group’s distribution arm, Shine International, Shine America distributes its extensive library of programming and formats to more than 150 countries. Visit http://www.shineamerica.com for further information.