Brazil’s Rede Bahia adds augmented reality to election production with WASP3D

The leading broadcaster turns to WASP3D for virtual set and interactive graphics for its studio.
Augmented Reality at Rede Bahia
Augmented Reality at Rede Bahia
Dec. 5, 2012 - PRLog -- New Delhi, 5th December 2012 – Rede Bahia, Brazil based regional News and Infotainment TV channel has installed WASP3D’s virtual set solution and touch screen based interactive presentation tool, WASPi Mimosa as a part of its HD studio upgrade.

Rede Bahia is using WASP3D’s tracked virtual set solution with augmented reality graphics for producing a wide range of shows, newscasts, election analysis etc. WASP3D virtual set utilizes third party robotic sensors to fetch tracking data allowing free camera movement in the studio. This makes the set-up process easier and faster as compared to competition. WASPi Mimosa’s interactive technology gives the anchor an option to trigger info graphics in virtual environment directly on the 65" touch screen monitor or using any tablet.          

Rede Bahia’s recent municipal election production featured WASP3D’s augmented reality graphics along with 3D virtual graphics in the studio integrated with live election data. The on-screen presentation was further enhanced by utilizing an IPad driven interactive analysis.      

Speaking at the occasion, Flavio Marcio Mauro, Director of Technology at TV Bahia said, “We chose WASP3D solution after a meticulous evaluation of available products and were immensely impressed with the product’s designer friendly features, performance and technical support provided by WASP3D team.” “The implementation of augmented reality allows us to bring a fresh approach to our content presentation.”    

Tushar Kothari, Director WASP3D commented, “We believe in developing products that are in line with our customers’ requirements.”  “We are delighted to have Rede Bahia on board and look forward to a long lasting relationship with them.”

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