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Leading South Florida Advertising, Marketing and Public Relations Professionals Form Pink Collective
The firm’s “business as unusual” approach to branding, web marketing, social engagement, publicity and event marketing is a new business model for today’s forward-thinking clients.
President and Creative Director Roly Rodriguez said Pink Collective was created to address the need for agencies to be more nimble in the digital era’s shifting media landscape. He said the business community is demanding greater return on investment, greater creativity and greater accountability from advertising, marketing and public relations agencies…but at more affordable rates. The firm’s clients include The Singing Machine, Baptist Health South Florida, Vertimax, Great HealthWorks, Convoy of Hope, Regimental Chess, Acebal & Fontana Architectural Firm, ATCi Communications, and Saints Home School Athletic Program.
“The real answer is for agencies to develop different business models constructed to suit clients, not agencies, and Pink Collective has done that,” he said. “Pink Collective’s ‘business as unusual’ approach eliminates inefficient middle management and bureaucratic red tape. We have short-circuited high overhead by embracing a new prototype that is more efficient and less costly for clients, and in the process, we have attracted top talent in our Collective who work for our clients on an as-needed, on-demand basis. We have replaced inconsistency with relevancy. We have embraced measurement and accountability as a critical part of how we do business.”
Pink Collective’s services and capabilities cover all aspects of marketing, from a single project to a 360-degree campaign. Capabilities include strategic planning; research; branding; graphic design; print, broadcast, direct response, online and mobile marketing; social media; publicity; and event planning.
“Key members of Pink Collective have experience representing clients and brands in nearly every industry including consumer products, technology, education, transportation, legal, financial, healthcare, real estate, entertainment, hospitality, travel/tourism, retail, government, and non-profits,”
The Pink Collective website (www.thepinkcollective.com)
Rodriguez has served more than 15 years as an esteemed Creative Director within the South Florida advertising and design community before founding Pink Collective with his colleagues. His diverse background includes creative strategy and execution for Baptist Outpatient Services, Black & Decker, Presidente Beer, Christian Dior, Air Jamaica, Estee Lauder, Sony, Guinness, Toyota, and cruise lines such as Royal Caribbean, Celebrity and American Cruise Lines.
Having had the good fortune of working with over 200 clients in virtually every industry, Dornfield is highly skilled in branding and marketing strategy across business-to-
Dornfield started his career as a copywriter in New York and relocated to Miami where he co-founded Gold Coast Advertising. As creative director/president, he helped build the agency into an $80 million shop, ranked as the 3rd largest in South Florida. During that time he helped clients such as Office Depot grow from 3 stores into the largest retailer of office products in the world. His “Taking Care of Business” campaign was recognized as one of the best in specialty retail by the National Retail Federation.
Dornfield also worked as a marketing strategist, copywriter and creative director for Vitamin Shoppe, Fris Vodka, Mattress Firm, Arby’s, Polar Beer, JM Lexus, Cleveland Clinic Florida, Memorial Regional Healthcare, Sports Authority, Broward College, The Miami Dolphins, Florida Panthers, ShopKo, Mohawk Flooring, Jaeger LeCoultre, Movado, and Harry Winston. He has won more than 300 local, regional and national awards for creative excellence.
Jim Poh, Director of Media, has been part of some of the most innovative and successful campaigns of the past 10 years, including the U.S. launch of the MINI Cooper, Virgin Atlantic Airways, Burger King and American Legacy Foundation’s “Truth” anti-smoking campaign. When he was VP-Media Director at Crispin, Porter + Bogusky, the firm won four media Lions at the Cannes Advertising Festival including the first U.S. Grand Prix win for “Truth.” Poh was an Advertising Age “Media Maven” in 2001 and one of MIN Magazine’s “21 Most Intriguing” of 2004.
Before cp+b, Poh ran Media First International’
Charles Jones, Director of Public Relations, is a seasoned public relations executive with more than 20 years of communications experience for a diverse group of clients in Corporate & Crisis Communications;
Previously, Jones was a member of the management team for one of the region’s largest PR firms, where his professional accomplishments included publicizing the national expansion of Florida’s largest corporate law firm; managing media relations for the Chinese drywall litigation; and creating events to heighten awareness for one of the nation’s largest retail banks.
A former broadcast journalist, Jones received the Black Alumnus of the Year Award from the University of South Carolina; was named a “Trendsetter in Public Relations & Marketing” by Florida Trend magazine; an “Up & Comer in Public Relations” by the South Florida Business Journal; and a “Gold Medal Award” winner by Miami Today.
Maldom Rincon, formerly from BBDO, is the firm’s Senior Web Developer. He has expertise across numerous software and programming systems acquired from work for clients such as Dr. Pepper, Office Depot, Pepsi, Pizza Hut, Telecable, Tricom
From graphic design to websites, mobile applications and everything in between, Group, Yamaha, Bacardi, Presidente Beer, Porsche and Puma, among others. Rincon’s creativity and varied, yet vast knowledge, ensures that clients will get a finished product that’s not only world class, but delivers on its promises.
David Berry is Pink Collective’s Social Media Director and copywriter focusing on creating and managing content for websites, advertising, brochures, blogs, social media, and much more. He has worked on creative executions for Florida International University, Greater Miami Convention and Visitor’s Bureau, Miami Dade College, Miami Science Museum, Keyes Realty, and many more.
For more information about Pink Collective, please visit www.thepinkcollective.com or call 1-800-614-0251.