The Pajama Program Hosts “Pajama Drive” in Bronx for Hurricane Sandy Relief

Dec. 3, 2012 - PRLog -- WHAT:          This Saturday, December 8, The Pajama Program in partnership with Carter’s, Inc. will host a “Pajama Drive” at the Carter’s children’s clothing store in the Bronx.  Celebrity guests will help collect PJ’s for kids in extreme need in New York and New Jersey shelters.  Our goal?  1,000 pairs of pajamas!  

·       Due to Hurricane Sandy, the number of children in shelters has doubled.  Many of these children go to sleep in their school clothes.  Instead of a toy this holiday season, why not give a pair of clean, warm pajamas to help these kids have a safe and good night’s sleep?

·       The Pajama Program is a 501(c)3 organization dedicated to delivering new, warm pajamas and books to children in need, many who are without parents and/or permanent homes.  

WHY:          “Danger Season” is here - the coldest, most difficult time for the children served by the Pajama Program. Many of these children have been abused, abandoned or neglected and live in group homes, shelters or temporary housing without adequate heat.  As winter arrives, temperatures drop. At night these kids are afraid, lonely and too often, cold. Generous donations of warm pajamas and books help these children feel like they do belong, they do matter and they are loved.

WHEN:          This Saturday, December 8

         9:30 am – 1:00 pm

WHERE:          Carter’s Children’s Clothing Store

         Bay Plaza

         2146 Bartow Avenue

         Bronx, NY 10475

VISUALS:          

Celebrities and their children helping collect PJ donations

Customers donating PJ’s in large Pajama Program donation bins

Interview Genevieve Piturro, founder, Pajama Program

Media Contact:

Amanda Leesburg

Leesburg PR

404-218-6578 (cell)