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Source Metrics Releases Social Media Inbox for Discovering & Prioritizing Actionable Brand Mentions
New feature lets marketers identify and respond to important brand mentions as they arise
The Social Media Inbox lets online marketers quickly identify what's being said about their brands across digital media and prioritize their responses in real-time. The Inbox determines the tone of mentions by examining keywords included in hashtags and free text, and then cross references the tone - positive, negative, or neutral – with the reach of the account holder in order to prioritize responses.
As a result, marketers can respond to important brand mentions as they happen. For example, if an influencer with a large following says something positive about a brand, a marketer can thank them and strengthen that relationship. Conversely, if two people say something negative, the brand can instantly identify each person’s reach, prioritize responses and reach out to help solve the problem.
“Social marketers are finding traditional listening tools inadequate as they only offer high level business intelligence versus something they can use on a daily basis to determine what are the most actionable mentions from a marketing perspective,"
The Social Media Inbox is fully integrated with the Source Metrics platform to encourage effective actions and a streamlined workflow. When a marketer finds a brand mention that deserves a response, they can respond directly from inside the platform, using the appropriate social account.
The Source Metrics Social Media Inbox enables brand marketers and agencies to:
- Monitor brand mentions and gauge consumer sentiment toward their brands and competitors
- Listen and quickly respond to potential customer service issues as they arise
- Find more opportunities to reach out to social media influencers
- Track the impact of social marketing campaigns
To learn more about SourceMetrics, please visit
http://sourcemetrics.com and the SourceMetrics blog at
ABOUT SOURCE METRICS
Source Metrics is a social marketing optimization tool that measures and increases the ROI of social media marketing campaigns by improving the performance and impact of social campaigns. Source Metrics raised a seed round of $1.6M in 2012, led by Growthworks. For more information, please visit http://sourcemetrics.com and the SourceMetrics blog at http://blog.sourcemetrics.com.