MyBlueBirdie Soars Above E-Commerce And Launches Enhanced Shopping Experience For New Parents

Feedback From Beta Stages Offers Upgraded Online Experience For Families
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Nov. 28, 2012 - PRLog -- LOS ANGELES (November 28, 2012) –MyBlueBirdie™, creators of the first all-inclusive website for new and expecting parents, changes the way new parents shop by eliminating the guesswork. By simplifying the shopping experience and providing families with the necessary tools and guidance needed to make specific choices relevant to their lifestyle needs, MyBlueBirdie™ emerges as the first all-inclusive website of its kind.

After receiving ample feedback from targeted users during Beta testing, MyBlueBirdie™ is launching new features including:

-          Customized homepage that keeps track of each family’s milestones while providing expert curated advice and optimal product recommendations to correspond with each stage

-          Pop-up purchase recommendations based off of the shopping habits and interactive preferences of each user

-          Interactive preferences that enable parents to designate certain lifestyle qualities such as “eco-conscious”, “savvy”, “active”, “luxury” or “deal-seeking” that customize their product suggestions

-          Three-tiered registration process offering everything from a general overview, with limited access to the website and daily flash sales, to a fully-registered experience that authorizes access to all premium content and concierge services

“As parents ourselves, we recognize just how highly coveted it is to receive a trustworthy and personalized experience that exceeds far beyond just retail,” said Merilee and Eric L. Brooks, co-founders of MyBlueBirdie™. “Intricately designed to accommodate the needs of each family, MyBlueBirdie™ materialized this concept and we are proud to expand our offerings by providing an even more comprehensive outlet for new and expecting parents.”  

MyBlueBirdie™ provides parents with the first all-inclusive registry offering an expert recommended selection of the ‘must have’ products as opposed to the ‘nice to have’ options, eliminating the ‘false urgencies’ and excessive purchases commonly associated with the arrival of a new baby. Dedicated to giving back to the community, all products returned to MyBlueBirdie™ are donated to K.I.D.S (, Kids in Distressed Situations, as well as LA-based Baby2Baby ( For more information on MyBlueBirdie™ or to register, please visit

About MyBlueBirdie

is a one-stop-shop for new and expectant parents that provide users with an enriched and customized shopping experience. Empowering families with the necessary tools and product recommendations to make more informed choices, MyBlueBirdie™ simplifies the guesswork and ultimately changes the way parents shop. Offering advice from leading baby and children’s experts, an all-inclusive registry, exclusive flash sales and a personalized concierge service, MyBlueBirdie™ takes each family’s individual needs into account and is a resource that grows with parents and their children up to three years of age. For more information on MyBlueBirdie™ please visit
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Tags:Baby, Parenting, E-commerce
Industry:Family, Internet
Location:United States
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