Nov. 28, 2012
JohnsByrne company's winning package for Transformers 3-disc release
-- JohnsByrne Company is pleased to announce they were chosen as winners during the 41st annual Key Art Awards held in Hollywood, California in October. The Key Art Awards is sponsored by The Hollywood Reporter and recognizes the best in in entertainment, advertising and communications. This year, 59 judges chose 233 winners from 2,008 entries including, packaging, posters, theater displays, trailers and digital.
JohnsByrne's winning entry was for Transformers 3-disc Blu-ray Trilogy collection. The structure was developed by JohnsByrne Company. It was produced with a highly innovative assembly that resembles the head of Optimus Prime, the movie's main 'Transformers' character. The carton unfolds and slides to reveal the movie genre’s 3-disc Blu-ray set and booklets inside. The package is housed inside a PETG cube with support base.
"We are pleased and excited to be recognized by the Key Art entertainment community for this project" says Dave Lemos, Partner at JohnsByrne-California. "With an eye towards innovation and creative problem solving we deliver best-in-class packaging solutions. It is this approach that helps us to deliver keepsake-quality packaging that gets attention and provides a memorable packaging experience for movie enthusiasts."
JohnsByrne Company is a leading designer, printer and converter of specialty entertainment packaging for the home entertainment industry. http://www.johnsbyrne.com