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GChat reaffirms its dedication to world class video chat software with a new brand identity
GChat announces its new company name and domain: changes reflecting the company's ongoing progression to a unified brand strategy, as its video chat software heads for a major upgrade.
Starting with a strong core product - a feature complete virtual world solution with interactive 3D graphics - the company radiated its portfolio outwards to encompass additional applications, components and dedicated services, to best target different segments of its market. At present, GChat is leading with its Web Messenger and Video Chat offerings, alongside Virtual World, and all three key products are being actively developed and updated.
These solutions follow the mantra of uncompromising innovation, affordability and focused design. The software has been developed for the global market from the start. It supports multiple languages in its interface and back-end administration tools, projecting the company's long-standing international ethos. GChat tops it all up with an unparalleled, expert installation and integration, technical support and chat hosting services.
However, like with all rapid growth, there comes a point where reflection is necessary to go further. We undertook a review process of the entire business structure during the autumn quarter of 2012, which lead to a carefully managed, step-wise refinement of our brand. The process began with our company name - making it short, memorable and indicative of the things we do. GChat name has been incorporated with the view to firmly associate it with all our products in the near future, specifically focusing on video chat.
Our domain has also changed accordingly to http://www.gchat.com, while our team is busy bringing up the company nomenclature, official documentation and website content to reflect the latest alterations. We have added a redesigned logo to our video chat already, with the rest of our portfolio to follow as it receives latest updates throughout our development cycle. The idea here is to prominently feature the company name in the motif of the design, while visually illustrating the software function through the accompanying icon. This scheme is easy to reference and identify, and will grow the new brand's visibility.
Speaking of GChat video chat software, it has received the greatest attention with an updated product page, putting in the groundwork for a major new software version scheduled for a public beta test in a not so distant future. Brand new FAQ and features list pages were also created, following popular demand. Licensing information and terms and conditions related to this product are being moved into a dedicated customers portal section, installer script and relevant homepage category. Plus the feature highlights are now available for a bird's eye overview of the whole package.
Our improved video chat will feature an upgraded administration panel, which was re-envisioned from scratch, even greater client interface flexibility, new modular widget framework, and a myriad more minor feature additions, which nonetheless will make a great difference to our customers. Furthermore, it's almost certain that the latest framework improvements will lead to an eventual annexing of the vital mobile market presence to our inclusive cross-platform support record.
Majid Khosravi, Managing Director, described the overriding company mood as that of, "A time of great, positive change, continued product innovation and inescapable optimism about the future for us and our new and returning customers." Heading into the festive season, we're launching a company blog to chart our progress, development insights and general company information, to keep our customers up-to-date, as GChat seeks to maintain and improve upon its world leading position.