Busy Pet Professional, Shannon Cole, Joins Women in the Pet Industry Network as Industry Thrives
Local businesswoman, Shannon Cole, joins national group for pet professionals as pet industry expands.
From 2004 to 2007, the pet industry grew an average of $10 million a year. The same rate is expected in 2012. In the United States, there are more than 80 million pet dogs and 93 million pet cats, according to the American Pet Products Association’
Cole, Owner of Shannon’s Pet Sitting is an expert in the pet care industry. She joined Women in the Pet Industry (WIPIN), because of the chance to connect with women working in many kinds of pet businesses, and because she wants to help raise the level of professionalism in the industry and capitalize on its growth.
“WIPIN is poised to be a force in the pet industry, and I want to be a part of that cutting edge,” said Cole. “WIPIN provides a forum for exchanging ideas and for getting the latest news about the pet industry. Being a part of WIPIN,” added Cole, is like having a place of our own to gather. With WIPIN, pet women from all over the United States can connect as if they were at a business lunch.”
More than 120 career paths exist within the pet industry. WIPIN members include representatives from most. They include groomers, pet-sitters, vets, pooper-scoopers, artists, trainers, breeders, animal psychics and pet store operators.
Shannon's Pet Sitting is a bonded & insured pet care service specializing in pets with behavioral problems, medical needs & senior pets in Chicago's Northwest Suburbs. You can reach Shannon’s Pet Sitting at (847)987-4322;
About Women in the Pet Industry Network
Established in 2010, WIPIN is headquartered near Portland, Ore. It’s headed up by President Shawna Schuh. WIPIN members are part of the go-to network of experts in all parts of the pet industry, said Schuh. “More women are entering the pet niche, traditionally filled by men. It’s an excellent fit,” said Schuh, “since 85 percent of pet parents are female.”
WIPIN affiliates are Black Dog Education, “Animal Wellness Magazine” and PetIndustry TV.com. Schuh can be reached at 503-970-5774 or 877-474-2962;