Printed business cards are more effective than Social Media!

Nov. 27, 2012 - PRLog -- In a recent study conducted by Ipsos Mori, a leading market research company in the UK and Ireland, a survey found that small business owners still place a high value on traditional forms of networking. Printed Business Cards for example generated a greater return on investment than social media and that over 25% of over 150 design and print businesses surveyed said they acted as their most vital marketing tool!

“Modern online techniques without a doubt help to spread the word about business” comments David Leake, Managing Director of local design & print company *Spot On “but evidence still seems to suggest that old fashioned methods, such as printed business cards can still be effective in helping to market business”

42% of the business participants stated that if they were to hand out 100 business cards, to potential clients, it would generate over £5000 a year in extra revenue. This relates to an amazing £9.45bn when spread across the UK’s small to medium sized businesses (SME’s)

“Although the digital age is here to stay” adds David Leake “this news is a positive factor for our Industry and recognises the Power of Print!”

As more and more Businesses, Organisations and Individuals use the online communication world to send out their messages and images and spread the word, evidence appears to be coming to light that the printed word is still popular, at least amongst the business sector!

“Even though most businesses consider websites as their most important marketing tool” continues David “and indeed, we ourselves have just launched our new online *e-commerce sit, it’s good to see that good old fashioned methods such as the printed business card is as effective as ever”

For further information please contact:

David Leake
Spot On Design & Print
6 Neptune Court, Hallam Way,
Whitehills Business Park,
Blackpool, Lancashire
FY4 5LZ

Tel: 01253 603 530   Fax: 01253 603 531
E-Mail: sales@spotonprintshop.co.uk
www.spotonprintshop.co.uk

Notes for the Editor:

*  Spot -On Design & Print offer both digital and conventional litho print facilities. Digital    printing allows a faster turnaround on smaller quantities with Litho printing for suitable for larger quantities with a longer lead time

*  The new E-Commerce site is designed to be a fast track way to purchase and manage all printed material for businesses. It provides the opportunity to place print orders on-line at any time of the day or night, seven days a week. Payment is made by Debit/Credit card on the secure Sage Pay facility.

The launch of the facility offers businesses from start up’s to established companies the means to produce quality printed marketing and business material at competitive prices from the comfort of their own premises