Indian Television Advertising Market to Grow at a CAGR of 12 percent During 2011 to 2016

Television allows advertisers to reach a large number of potential consumers, both at national and regional levels, in a short span of time.
 
 
Spread the Word
Listed Under

Tags:
Television
Print Advertising
Outdoor Advertising

Industrys:
Advertising
Entertainment

Location:
Delhi - Delhi - India

Subject:
Products

Nov. 26, 2012 - PRLog -- Increasing television households, growth in the DTH and cable television subscriber base, rising number of channels, escalating advertisement rates, etc. are expected to be the catalysts in driving the Indian television advertising market in the coming years. Research firm IMARC Group expects this market to grow at a CAGR of around 12.3% during 2011-2016, according to its latest report titled “Indian Advertising Market Report & Forecast: 2012-2016”. The report which has done a comprehensive analysis of the Indian advertising market expects the Indian television advertising market to grow robustly in the coming years. According to an analyst at IMARC Group, “Being an audio-visual medium, only television offers the advantage to convey the message with sight, sound and motion. These features of television advertisement make it more appealing and help advertisers to showcase the product and demonstrate its benefits more effectively than other media forms (Newspaper, Radio, Magazine, etc.).”

The report found that India currently has 146 Million TV households as against 108 Million in 2005. Research suggests that Indians spend a significant amount of time on television (average 2 hours in non-metro and 3 hours in metro cities). As a result, television allows advertisers to reach a large number of potential consumers, both at national and regional levels, in a short span of time.

IMARC’s new report titled “Indian Advertising Market Report & Forecast: 2012-2016” provides an analytical and statistical insight into the Indian advertising industry along with its various segments and sub-segments. The study that has been undertaken using both desk-based and qualitative primary research has analyzed various aspects and provides a comprehensive understanding of the Indian advertising market. The report can serve as an excellent guide for investors, researchers, consultants, marketing strategists, media planners, advertisers, radio and television broadcasters and all those who are planning to foray into the Indian advertising market in some form or the other.

To buy the complete report or to get a free sample, please contact:

IMARC Group Asia
Email: apac@imarcgroup.com
Phone: +91-120-415-5099

IMARC Group North America
Email:  america@imarcgroup.com
Phone: +1-631-791-1145

IMARC Group Europe, Middle East & Africa
Email:ema@imarcgroup.com
Phone: +44-702-409-7331

To know more please visit: http://www.imarcgroup.com/indian-advertising-market-repor...
End
Source:
Email:***@imarcgroup.com
Posted By:***@imarcgroup.com Email Verified
Phone:911204155099
Zip:110017
Tags:Television, Print Advertising, Outdoor Advertising
Industry:Advertising, Entertainment
Location:Delhi - Delhi - India
Subject:Products
Account Email Address Verified     Account Phone Number Verified     Disclaimer     Report Abuse
IMARC Group PRs
Trending News
Top Daily News
Top Weekly News



Like PRLog?
9K2K1K
Click to Share