3 Star Hotels Drive Online Bookings of Hotels in India: A Report by Goibibo

Goibibo.com, India’s fastest online travel site has released its monthly travel report derived from live buyer data.
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Nov. 26, 2012 - PRLog -- Goibibo.com, India’s fastest online travel site has released its monthly travel report derived from live buyer data. The latest report covers insights on Hotel bookings on the internet in India.  Based on the observations, it has been found that 3 star hotels drive 50% bookings online in India within the tariff slab of Rs.1,500 -3,500. The affordable average price point and online availability are the key reasons for travellers opting for this category of hotels.

The report also shares insights on average price points of various star rated hotels; break down of leisure versus business hotels booked online; customer segments and top destinations for business hotel bookings. While leisure hotels are found to comprise of 56.41% bookings, business hotels fall slightly back at 43.59%. Bangalore is found to be the busiest business travel destination due to more online visibility of hotels from this city followed by Mumbai and Hyderabad. SMEs and individuals clearly outrival corporates in terms of driving these bookings. This is because SMEs are the most price conscious segment and are seeing value in booking online. Also, they get transparent information and better value than the intermediary channels.

The report also captures qualitative aspects such as:  Top factors that make people unhappy during their stay and also the important elements that travellers look forward to from a hotel. Extra beds, health forceps, kids’ area and food preferences in terms of veg or non veg make up the most common hotel requirements that guests demand. On the other hand, unhygienic bathrooms, uncomfortable bed mattresses and external noise factors seem to distress guests most often.

As per industry reports, Hotels is a fastest growing vertical in the Online travel business. 3 star and below segment of hotels have the largest and the most fragmented supply in India. It is this fragmentation that creates huge opportunity for driving e-commerce between thousands of these hotels and travellers.

Ashish Kashyap, CEO, ibiboGroup:  “Hotels is one of the fastest growing segment for Goibibo. There is a lot of headroom for growth in this segment with the ecosystems getting established. We are solving the problem of fragmented supply and also creating transparency for the end traveller. At ibiboGroup, we are obsessed about data, analytics and insights across our various portfolio businesses (Goibibo, Tradus, PayU etc).  Learning from live user data and analytics is enabling us to constantly provide a superior user experience. We continue to publish monthly travel infographics for the entire market. This is the third in the series so far.”

About Goibibo.com  

Goibibo.com is one of the leading online travel sites in India that enables travellers to buy air tickets, bus tickets, hotels, holidays & car rentals. It is a part of the ibiboGroup and was launched in September 2009. Within a short  span, Goibibo has trounced many contemporaries. Goibibo.com has strong technology enabling it to serve its customers fastest in the market. Speed and service are the core value differentiators of Goibibo.com. The platform enables a customer to search and buy in the fastest manner. Goibibo.com also has the fastest process for rescheduling, cancellation and refunds, thereby making it an unmatched consumer experience.
Source:Partha Das
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