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A Third of UK People Want ISPs to Improve the Signup Process
A new survey of 552 internet users in the United Kingdom has discovered that 40% would like their broadband ISP to improve its sign-up process.
The survey similarly revealed that 69% signed up to their ISP via an online form, while a quarter preferred to use the telephone (30%) and just 0.9% joined via an old fashioned postal application form. Elsewhere the vast majority of new ISP customers typically come from migrations (63%), while 37% requested a new broadband line.
"Switching to a new ISP shouldn't be traumatic and our survey suggests that migration is often simpler than some people think. Indeed 78% of respondents felt that the sign-up process itself was 'easy'," said ISPreview.co.uk's Founder, Mark Jackson. "Never the less ISPs should always endeavour to make their related forms and processes as clean, readable and simple as possible."
"Meanwhile Ofcom are continuing to work on a new migration system (**) that should tackle a lot of the current technical problems with the process, which can result in some customers being left in limbo for weeks before they're able to swap provider. Unfortunately this is a complex process and at times the regulator has appeared to be dragging its feet for far too long," concluded Jackson.
* Online poll conducted between 22nd October 2012 and 26th November 2012 with 552 UK internet connected readers of the ISPreview.co.uk website.