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Sign of the times. Sardella Signs, Wakefield, MA, celebrates 40th anniversary and credit much of
Is this a sign that the economy is perking up? Or is this a sign that the strong survive?
Is this a sign that the economy is perking up? Or is this a sign that the
Sardella Sign & Graphics located at 68 North Avenue, Wakefield, MA recently
celebrated their 40th anniversary and credit much of their success to
leveraging their cash flow by working closely with the barter organization
New England Trade based in Malden, MA and serving the entire New England
Bob Sardella, founder and president, noted, “There have been a lot of bumps
in the road over the past four decades. We’ve also experienced enormous
changes in our industry. To survive and thrive we have not only shifted
along with trends and technology, but also with the use of prudent,
innovative business strategies. A major component of our business model has
been to enhance and preserve cash flow through the use of the area’s largest
barter organization New England Trade.”
Sardella elaborated, “We were involved with barter from the very beginning.
Initially we utilized barter in a less obvious way. New England Trade
promoted our business to thousands of members. They put our name out there
and created in initial buzz, an element of advertising. Soon after we
utilized barter to sell additional production time and create a war chest of
barter dollars to be used for a variety of business needs – including office
supplies, office furniture, catering of an open house, website development ,
search engine optimization (SEO) for our website, auto repair and auto body
work on company vehicles. Barter work gave us an additional income of up to
Established in 1972, Bob Sardella began by hand-painting posters, banners
and all other types of signs in his father's garage after graduating from
high school. In his first four years of business, Bob also studied at The
New England School of Art & Design in Boston.
In March of 1977 Bob moved to his first commercial location on Water Street
in Wakefield. Over the years the company grew in customer base and employee
staff each time requiring larger facilities to operate the business to
fulfill its customers’ needs.
In its 40 years of existence technology radically changed the company's
production methods from a hand-crafted process to a high tech computer
generated method. Sardella Sign & Graphics has kept pace and has not
forgotten the attention to detail and its customer service beliefs that it
has practiced from the first day. The company benefits from years of
experience in the old craft knowledge and the ability to adapt to modern
Over the years Sardella has serviced companies locally and all over the
globe. But has also stayed true to its local community where it all began.
“We at New England Trade are delighted to have supported the success of
Sardella’s Signs,” noted Ken Meharg, CEO of New England Trade. “His journey
underscores the very nature of our business – helping small businesses grow
and prosper through the reselling of surplus production time and hard goods
and then giving them access to both business and personal goods and services
without having to spend cash.”
TRADING UP IN NEW ENGLAND
Since, 1980, New England Trade has helped thousands of businesses gain a
competitive edge by using barter. Barter is a creative way to increase
sales and decrease cash expenses. Restaurants, auto services, travel,
retail stores, and professional business services such as accounting, legal
business with New England Trade and each other.
With a new, fully functional online “Marketplace”
England Trade has added a new dimension to both their reach and convenience
for members. Now members can click and choose a wide range of goods and
services, from travel reservations to gift certificates to auto care to
professional services and more.
Worldwide, more than $600-billion is traded annually by small firms and
giant companies alike. Nearly one-third of all U.S. businesses are involved
in some kind of barter and more than 65 percent of the corporations listed
on the New York Stock Exchange use barter to reduce surplus inventory and
New England Trade, located at 926 Eastern Avenue in Malden, Mass, has more
than 1,000 members throughout the region. In business for three decades, it
is the largest independent barter organization in New England. The company
is a founding member of the National Association of Trade Exchanges, New
England Trade manages more than $10-million in sales annually and has a
staff of 7 people. The company is a long-standing member of the Malden
Chamber of Commerce.
For additional information about the New England Trade, visit
www.newenglandtrade.com or call (781) 388-9200 (tel:%28781%29%