ArthaYantra launches ARTHOS: a pioneering platform in Personal Finance

• An integrated online platform that helps build and manage one’s personal financial needs • Arthos is offered free to professionals across all levels • ArthosPlus is available for premium customers with an annual cost attached
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Hyderabad - Andhra Pradesh - India


Nov. 24, 2012 - PRLog -- ArthaYantra, Hyderabad based integrated personal finance service company launches one-of-its kind web based personal finance platform named ARTHOS. Arthos will provide an end-to-end quality advice for the individuals. Based on the proprietary Personal Financial Life Cycle Management (PFLMTM) concept of Artha Yantra, Arthos enables its users to plan, execute and manage their finances all at one platform.

This platform helps an individual analyse his/her financial position by mapping expenses against earning and measuring credit worthiness and risk potential. Arthos lays down a prudent investment strategy taking into consideration the future goals and by creating, prioritizing and tracking all goals in real time for a consumer.

Arthos brings a holistic perspective to financial requirements. It offers freedom of choice to consumers in choosing the right mix of financial products/ services; to avoid financial burden and help correcting financial mistakes done in the past.

Commenting on the launch, Nitin B Vyakaranam, Founder & CEO of ArthaYantra, says, Arthos has the potential to change the way personal finance is delivered in India. Middle class individuals who generally face financial crunch will now have a platform to input his financial goals and arrive at a strategy that help build a better financial future. Our patented methodologies make Arthos a revolutionary platform that can solve the Personal Finance related problem in India.”

Besides giving a prudent investment strategy, Arthos helps one prepare for any unforeseen circumstances by advising on the need for insurance considering all aspects of the individual. It analyses existing insurance products and suggests whether the products are suitable for one’s requirements or not. This unique and comprehensive approach helps an individual to invest their available surplus income in suitable manner and create an appropriate well diversified portfolio.

ArthosPlus is the premium service offering for customers who want dedicated financial advisors to help them manage their Personal Finance.

On the launch of Arthos, Mr. Ravi Bhagavatula, Chairman at ArthaYantra’s Board, comments, We are proud to launch Arthos as a product of the future in India, where the well known Artha Shastra was originally created thousands of years ago.  With the advent of Arthos, we believe, financial Advisory service will no longer be limited to “High Networth Individuals”, and from now on it will be affordable and available to professionals at all levels in India. “

ArthyaYantra which has received investments from WFA Global Investments, a US based Investment firm, plans to develop its’ proprietary technology and consider expansion of the team. It also plans to expand operations across six major cities in India: Hyderabad, Bangalore, Delhi, Chennai, Mumbai and Pune. ArthaYantra is focused currently in increasing its financial research capabilities by building systems and processes based on existing patents that it holds.


1.Proprietary Integrated personal finance approach: PFLM

2.  Unbiased, holistic and comprehensive financial advice

3.  One destination for everything under Personal Finance

4. Plan investments using your current financial condition, future goals and risk appetite

5.  Patented and passive investment driven system
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Tags:#personalfinance, #buyinghome, #rentinghome, #firsttimehomebuyer, #personalfinancialplanning
Industry:Finance, Investment
Location:Hyderabad - Andhra Pradesh - India
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