Nov. 23, 2012
-- Many companies that attend an industry convention or trade show in order to increase their brand awareness make the mistake of not thinking long term. They put so much effort and budget into their trade show exhibits that they fail to consider how to follow up on any buzz that’s generated. Even at smaller conventions there’s a tremendous amount of competition for the attention of visitors but that’s only the first part. Excalibur Exhibits is an event marketing firm that works with companies of all types to help them develop a strategy for making an impact and then rolling that into sustained brand growth.
Excalibur Exhibits sits down with clients well before the convention to discuss a marketing plan so that they can understand exactly what they are trying to accomplish. This includes not just designing and fabricating trade show exhibits but how to capitalize on the valuable face time that occurs at the convention. They will also create benchmarks that will be used to determine the success of each of these tactics so each client knows what’s working and what isn’t.
The team at Excalibur Exhibits makes sure their clients have clear goals for what they hope to get out of attending industry conventions. This is for both short term and long term goals so that they can determine how best to achieve them. Excalibur Exhibits has proven that true value from attending conventions is about more than having flashy trade show exhibits.
Excalibur Exhibits is a Houston, Texas-based full-service trade show and event marketing firm which has extensive experience in developing custom exhibits for a range of clients in a range of industries. Excalibur Exhibits provides award-winning trade show exhibit design and fabrication;
trade show management; trade show storage, shipping, and warehousing;
project management; and corporate events including client appreciation events, conferences, seminars, meetings, and recruitment fairs. For more information contact Excalibur Exhibits directly