Nov. 23, 2012
-- Delhi Duty Free, India’s largest duty free retail operator at T3, Delhi's IGI airport, launched a contest on Facebook for its fans, where participant’
s knowledge on various brands will be tested. The contest is first-of-its-
kind in duty free business of ISC region.
Titled ‘World Traveller Contest’, the application challenges participants with various questions related to the brands available at DDFS someway or the other. The contest is open for all and would be valid till 31st Dec, 2012 with many exciting prizes such as smartphones and a trip to Macau on offer.
The company has been consistently investing efforts and monies into Facebook to connect with the TG and engage them to understand what the customer wants which will eventually help grow the bottomline. The customer feedbacks in form of comments and direct messages on the DDFS Facebook page were taken into account to develop this World Traveller Contest. The recently concluded contests around the Mini Cooper Promotion at DDFS, witnessed huge participation on Facebook which encourages the company to come up with newer initiatives for the FB fan following as part of the superior marketing programs.
“In today’s day & age, it’s imperative for any brand to be present on a two-way communication platform and network with one’s customers. The entire DDFS effort through this social media has paid rich returns in terms of reaching out to our customers influencing their choices & brand recall, establishing relationships beyond retail transaction and driving overall brand growth in the most cost effective manner with focused measurability”
said DDFS spokesperson.