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Black Friday Means Big Business
As Black Friday approaches retailers are heavily competing to lure shoppers into stores..
According to a study compiled by Wright Communications Worldwide Inc. over 20 percent of shoppers admitted to shopping on Black Friday, while 35 percent admitted to shopping on Black Friday weekend.
Walmart and Sears plan to open at 8 p.m. Thursday, while Target will open at 9 p.m. That’s two hours earlier than last year for Walmart and three hours earlier for Target. Sears was closed last Thanksgiving.
Computers Smartphones & other Electronic items will likely remain major attractions during black Friday. According to the study 50 percent of Black Friday shoppers will purchase a Smartphone or Tablet.
Major retailers will attempt to capitalize on Black Friday with an early start as many families eat their Thanksgiving meal in the afternoon, which leaves plenty of time for shoppers to head out in the evening and take advantage of store bargains.
The research was compiled by Wright Communications which is a proven marketing and PR Firm. The company has a staff of more than 10 years of experience delivering outstanding campaigns and results. As proven experts in the field Wright Communications can analyze a clients needs from a new perspective and offer fresh insight.