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Online quoting trumps traditional advertising
Online quotes website ServiceSeeking.com.au shows that SMEs benefit from using web tools rather than traditional advertising for marketing.
A recent survey conducted by ServiceSeeking.com.au has shown that businesses are increasingly committed to using online resources to gain job leads, rather than spending on advertising. More and more, businesses are going online to send quotes, generate interest through review websites, and list in directories.
Relative cost-effectiveness has driven this trend. Businesses on Service Seeking make an average of $20.19 of income for every $1 they spend on membership to the website.
Building and trades businesses such as electricians, builders and plumbers receive the best return- tradies make more than $25 on income for every dollar that they spend on quoting online.
Home service companies like cleaners, furniture removalists and gardeners make $17 back for every dollar spent.
Events businesses such as wedding photographers, celebrants and hair stylists reported making $13 per dollar spent.
“Traditional advertising no longer offers the best value for SMEs in terms of return on investment,”
“Quoting online gives businesses more bang for their buck because businesses are able to reach customers that actually need to get jobs done.”
Survey data was collected from 710 active business members. They reported winning 3,973 jobs with a total value of $2.8m. On average each respondent spent $194 to win 5.6 jobs worth $3,917.
For further information, please contact Karina May or Marina Yang at ServiceSeeking.com.au (02) 8964 8514
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