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New Book Shows Evolution of Chevrolet
Local author releases new book featuring collection of vintage images
Images of America: Chevrolet: 1960–2012 is the second of a two-volume photographic history of Chevrolet, one of the world’s best-known automotive brands symbolized by the bow tie emblem. From 1960 to 2012, the US auto industry and Chevrolet experienced fundamental changes in their products and business plans.
In the 50-plus years illustrated here, two basic changes in the marketing of motor vehicles are evident: the rising proportion of trucks among all vehicles sold and the incursion of European and Asian brands into the market. Even though the number of different Chevrolet passenger car models tripled, total car sales for the brand fell. Chevrolet: 1960–2012 relates the year-by-year evolution of the US auto business via what was once the largest-selling make.
Highlights of Chevrolet 1960 – 2012 include:
• Product Proliferation:
• Energy Challenges
Available at area bookstores, independent retailers, and online retailers, or through Arcadia Publishing at (888)-313-2665 or online.
Arcadia Publishing is the leading publisher of local and regional history in the United States. Our mission is to make history accessible and meaningful through the publication of books on the heritage of America’s people and places. Have we done a book on your town? Visit arcadiapublishing.com.
Page Updated Last on: Nov 20, 2012