GOLDRUN Selects Workhouse as A.O.R

Nov. 19, 2012 - PRLog -- USA- WORKHOUSE (workhousepr.com) one of the country's leading public relations and integrated creative agencies, today announced that it has been selected by GoldRun, a groundbreaking photo driven ad-platform that transforms traditional digital media placements into immersive and immediately shareable brand-consumer engagements under the guise of GPS-Linked Virtual Photobooths,  as A.O.R. Workhouse will develop integrated promotional campaigns that synchronize communication efforts on behalf of the brand (including Thanksgiving initiatives) and will execute a comprehensive public relations plan for project publicity and international initiatives. The assignment is effective immediately. Interested media please contact Workhouse, CEO Adam Nelson directly via email nelson@workhousepr.com  or by telephone +1. 646. 205. 2540  

GoldRun, a photo driven ad-platform that transforms traditional digital media placements into immersive and immediately shareable brand-consumer engagements under the guise of GPS-Linked Virtual Photobooths, has selected Workhouse as Agency of Record (A.O.R). Simply snap and share. Every photo is a like a user generated wonder. In May, 2012, four-time Super Bowl Champions The New York Giants teamed up with Goldrun to celebrate the unveiling of their Super Bowl XLVI Championship Ring. Big Blue die-hards around the world virtually "tried on" and took photos with the newly revealed Tiffany & Co-designed ring. GoldRun clients have included Airwalk, Bloomingdales, Nike, H&M, Universal Pictures, 20th Century Fox, NBC, Spike TV, MTV, Sony Pictures, Courvoisier, Ford, Yahoo!, Tommy Hilfiger, Barnes & Noble, Esquire Magazine, Samsung, Swarovski, Heineken, Axe, Kraft goods, NY Giants, Elvis Presley Enterprises, Debenhams.

THANKSGIVING
A time for family to gather around crowded dinner tables. Where you count your blessings and share what you've got. They are ramshackle affairs filled with an enourmous cornucopia of cornbread. Often you discover that by traveling to be with those you see only once a year that is really way, way too often. As you stare into a sea of mushroom soup surrounded by a gluttony of football and awkward family moments you pray for salvation. But not this year! To spice up your supper table GoldRun, an IOS/ Android virtual photobooth, makes joyous chaos palatable with the debut of A Table Full of Turkeys! GoldRun has much to share and they have pushed the gravy boat aside so a few of their all-time favorites can join you at your table. Now mere mortals can dine and dance with Angelina Jolie, Charlie Sheen, Mel Gibson, Cher, Tiger Woods, Big Bird, The Terminator, The Queen of England, Tina Fey's Sara Palin and Elizabeth Taylor. Using Goldrun's very simple, free photo app now available on iPhone, iPad2 3GS & Android in the iTunes Store or Google Play Store anyone can create their a bounty of celebrity snapshots perfect for distracting grandma from proclamations of religious retribution.

HOW IT WORKS
• Download the GoldRun app for iOS or Android.
• After downloading the app to your mobile device, log in using Facebook connect or Twitter.
• Click on the Table Full of Turkeys featured image, click the camera icon on the Featured Screen.  
• Once in the camera view, snap away.
• You can share your pictures directly from the app.

The App houses 10 iconic characters including Angelina Jolie, Charlie Sheen, Mel Gibson, Cher, Tiger Woods, Big Bird, The Terminator, The Queen of England, Tina Fey's Sara Palin and Elizabeth Taylor. Stand arm in arm or head and shoulders above. Stand up or get down. Items on screen can be resized or moved around to arrange it just the way you like it. A fun, easy way to share photos and break the holiday heat. Install it today and share your photos via Facebook or Twitter.

MEDIA CONTACT
For more information about GoldRun, or to arrange an interview with CEO, Vivian Rosenthal please contact Workhouse CEO Adam Nelson directly via email nelson@workhousepr.com or by telephone +1 646. 205. 3540.

VIVIAN ROSENTHAL
Vivian Rosenthal is the founder and CEO of GoldRun, a UGC photo driven engagement platform that enables users to locate, interact with and take photos of GPS-linked virtual objects positioned in the real world to offer real world rewards. She has been named one of Creativity Magazine's top 50 global creatives of 2010 and has spoken at numerous conferences on the intersection of advertising and technology, including the CaT conference by Ad Age, TEDx, Ad Tech, Mashable and Socialize West. She has been selected as a jury member for the Andy Awards, D&AD, One Show Interactive Awards, and the Art Directors Club.