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Rainmaker’s GroupREV™ Group Forecasting And Pricing System Now Live At 95 Percent of Omni Hotels
The Rainmaker Group today announced that its new GroupREV™ group forecasting and pricing system is now live and fully operational at 95 percent of Omni Hotels & Resorts locations across the U.S.
A standalone solution tailored to meet the needs of both traditional and casino hotels, GroupREV provides a scientific modeling and elasticity-based approach to solving the many longstanding challenges associated with group forecasting and pricing.
Currently, Omni Hotels & Resorts derives approximately 50 percent of its revenues from group business; the other half from individual travelers.
“GroupREV is further empowering our sales managers and sales leaders to quote with confidence by providing a market-based range of rates targeted to the specific needs of each group customer,” said Lesli Reynolds, Vice President, Global Distribution & Revenue Strategy for Omni Hotels & Resorts. “By automating our group pricing process, GroupREV frees up our sales team to focus additional time on building relationships with our customers and genuinely understanding their needs.”
The Omni Fort Worth Hotel was the first hotel to go-live with Rainmaker’s new group forecasting and pricing software. “I think it’s great,” said Larry Auth, Area Director of Sales & Marketing, Omni Fort Worth Hotel. “GroupREV has been a home run for our team. And not just for our hotel in particular, but a home run for the company as well.
“We’ve had a lot of opportunities already where GroupREV has pushed us 5, 6, 7 dollars, which sounds simplistic at the end of the day, but that small push in rate, each time, helps us to be bigger, faster, stronger. And with that small adjustment to our sales strategy, I think we’re going to see big strides down the road.”
Although GroupREV can work with any revenue management system, for the Omni Hotels & Resorts implementation, GroupREV is tied to Rainmaker’s GuestREV revenue management system, which ties in with Omni’s central reservations system. GroupREV receives nightly extracts from Omni’s sales and catering system, which is also used to manage all of Omni’s group bookings. All of this information is used by GroupREV to determine optimal pricing.
“One of the unique challenges of this initiative is that each Omni hotel has a very different business plan for achieving its optimal results,” said Tammy Farley, president of Rainmaker. “From the outset, it’s been important for our two organizations to collaborate closely to configure a customized solution in line with Omni’s key metrics – one that can deliver relevant, actionable data to the fingertips of sales managers and sales leaders quickly and accurately. In turn, this allows them to make faster decisions and respond quicker to their customers. It also frees up more time for the sales leaders to be strategic and gives sales managers greater confidence to sell and to quote rates, as well as increase the likelihood of driving optimal revenue for each and every booking.“
About Omni Hotels & Resorts
Omni Hotels & Resorts creates genuine, authentic guest experiences that take guests on “A Total Departure” to 50 distinct luxury hotels and resorts in leading business gateways and leisure destinations across North America. From exceptional golf and spa retreats to dynamic business settings, each Omni showcases the local flavor of the destination while featuring four-diamond services, signature restaurants, Wi-Fi connectivity and unique wellness options. Known for its award-winning, personalized service, Omni leaves a lasting impression with every customer interaction, with a heightened level of recognition and rewards delivered through its Select Guest loyalty program and the company’s “Power of One” associate empowerment program. The brand is frequently recognized by top consumer research organizations and travel publications. To get additional information or book accommodations, visit omnihotels.com or call 1-800-The-Omni.
The Rainmaker Group is the market leader in profit optimization solutions for the Gaming & Hospitality and Multifamily Housing industries. Rainmaker software, coupled with professional business consulting services, helps operators of casino hotels and other hospitality enterprises secure the most valuable customers to increase their profitability and enables multifamily housing operators to maximize revenue from apartment leases. Rainmaker is a Microsoft Gold Certified Partner and leverages cutting-edge research in order to bring customers the most sophisticated solutions to their revenue management challenges. Adopted by industry leaders and niche players alike, Rainmaker solutions provide clients a strategic advantage in achieving the highest profitability from their assets. Gaming/Hospitality clients include leading casino/hotel organizations such as Atlantis The Palm Dubai, Caesars Entertainment, MGM Resorts International, Omni Hotels & Resorts, Revel, Wynn Las Vegas and many others. Multifamily housing clients include leaders such as Archstone, AvalonBay Communities, Equity Residential, Gables Residential, Post Properties, Mid-America Apartment Communities and more. Headquartered in northern Atlanta, GA, Rainmaker is an innovator and thought leader in the highly specialized revenue optimization field. In 2011 and 2012, Inc. magazine ranked Rainmaker among America’s top 5,000 fastest growing, privately held companies. For more information, visit www.LetItRain.com.
For Further Information Contact:
Nancy Nevins, Director of Marketing
The Rainmaker Group
Anne Tramer Brownlee
Omni Hotels & Resorts
Vice President, Corporate Communications
Greg Houston, Principal