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theblueballroom wins PR account for White Springs
- first PR win for newly merged internal and external communications agency –
White Springs, a British-based global software company, is a leader in the training software market. The company has retained the agency to work on its profile both in the USA and UK. Until now its products have been white labelled by sales training software agencies that require White Springs’ technology.
Gary White, founder and CEO of White Springs, explains that the company “addresses a growing need for bespoke technology to support sales professionals following initial sales training. We’ve brought in theblueballroom to help us communicate the benefits to the sales training industry, and to end users of training.
Many large corporates need ways to retain all that is learnt on sales training courses and our technology makes that happen. When a company invests in training, they want to know that the learning will stick and that they will get ROI. We are very confident that theblueballroom has the expertise to get this message across, both in the USA and here in the UK.”
Account Director for theblueballroom Toni O’Sullivan said that win was “an exciting development for our growing agency. We have already started to work with the White Springs team on raising their profile within the industry media in the USA. By bringing the name White Springs more into the open, we hope to be a part of the business’s future success, developing awareness of the brand and generating crucial business interest.”
…communicating better business, inside and out.
Doing business in the 21st century requires specialist skills and experience across internal and external communications. Recognising the growing need for an integrated approach to communication, theblueballroom and its sister organisation thebluedoor worked more and more closely together over a five-year period.
Founded in 2001, theblueballroom has an outstanding track record across all aspects of internal communications, from strategy to solution, print media to bespoke digital networks, live events to video.
thebluedoor, which was established in 2008, provided a comprehensive range of public relations services, and is widely recognised for its leading use of social media.
In 2012 we took the decision to bring all of this specialist know-how together more formally.
We now offer a comprehensive service that addresses every aspect of communication…
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