Pierre A. Kandorfer, Ph.D. knows how to communicate your message
Nov. 18, 2012
-- “More and more businesses are going to invest into video advertising”
, the Chairman of the IAB Video Council predicts. “This will not happen only at big and midsize companies - they are already doing this - this is taking place at small companies too.”
The reason is simple: Professional video production can be extremely streamlined and therefore mostly affordable for even the smallest companies.
Thousands of new video profiles, PR, marketing and presentation videos appear on the web every single day. “Some are terribly amateurish and have virtually no real impact because not many people want to watch their crap”, SkyPress Media founder Pierre A. Kandorfer, Ph.D. points out.
On the other hand, professionally made corporate videos often reach millions of viewers worldwide. Even if the companies spend several thousand dollars on the project, this is the best deal for the dollar ever!
Of course, there are no limits for creativity when budgets don’t set any limits. A “simple” 30-second Coca Cola commercial can easily eat up a half million dollar or more.
“On the other side, we did highly compelling 3-minute video presentations for less than five thousand dollars - and our clients reached hundreds of thousands of viewers with them”, Kandorfer says. The “trick” is to tell the story the right way - honestly and straightforward.
SkyPress Media offers professional HD video production services for all kind of distribution such as TV, industrial video, presentations, YouTube and more. Short commercially produced HD videos for YouTube start at only $1,750. Additional information is available at SkyPressMedia.com.
Pierre A. Kandorfer, Ph.D. is writer, producer and director - as well as media & PR communications consultant to major companies. He hosted thousands of TV shows, produced hundreds of programs and wrote eight books on media, TV and film. His latest title: Digital Video Production Handbook - available on amazon etc.