Nov. 18, 2012
-- Dressing for success may sound clichéd, but now in the current job market more than ever you need to distinguish yourself when trying to get a desired position or that dream job. It was with this in mind that ‘I A.M. the Brand’ styling developed a new service that helps individuals create the look that differentiates them as a unique brand. Leading personal branding authority Dan Schawbel holds a similar view and explains “Personal branding is a process by which you uncover what makes you special, relative to everyone else who is competing for the same opportunities, and then communicates that to the right audience”.
Aga Moodley, founder of ‘I A.M. the Brand’ Styling has, over the last few years, looked closely at the impact image and self-brand have in the context of social and business situations, both through her own experience of styling clients and through the works of others in this field. Aga says: “If you care about your professional development you have to tick all boxes and that includes your look and image at work. It is not enough to just follow the corporate dress code and blend in. You need to stand out within the constraints of what’s acceptable in your company”.
According to Dario Maestripieri, Professor of Comparative Human Development (http://humdev.uchicago.edu/
) at the University of Chicago “Beautiful people tend to bring in more money for their companies, and are therefore seen as more valuable employees and hard workers”. Maestripieri calls this principle "the pleasure of dealing with good-looking people." While certain people are considered naturally good looking, attractiveness can also be gained through how people dress and this is where the new styling service comes in.
Aga coaches professionals on how to cleverly use their current wardrobe or new pieces of clothing to create a distinctive signature look. In short, your clothes reflect your personal brand identity and they should also consistently reflect the job you want - as well as the job you’ve got.
While this particular service from I A.M. the Brand is applicable to all candidates, those who benefit most are networkers, presenters and high flyers because in their roles, uniqueness as well the reflection of the brand or organisation they represent is critical to be recognised and remembered.