Are you saving money by writing your own promotional material?

Saving money is the magic word nowadays. Virtually all businesses emphasize that. This mostly means doing everything you can by yourself.
Pierre A. Kandorfer, Ph.D. offers new promotional solutions to old problems
Pierre A. Kandorfer, Ph.D. offers new promotional solutions to old problems
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* Marketing
* Advertising
* PR
* Promo
* Video

* Marketing communications

* California City - California - US

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Nov. 18, 2012 - PRLog -- Most cost-conscious business people start with jobs such as writing their corporate, marketing, PR and advertising material. Who would know the topics better than an employee who is already working for the company for many years? This makes sense.

Does it really?  You, the business owner or experienced employee, really know the facts like nobody else. However, this usually becomes your biggest problem. Most “experts” are usually too much “lost in the matter” in order to communicate their messages to the outside world. You don’t write for your pals.

Secondly, unless you are a natural talent, you don’t have the necessary creative writing skills required for any first-class marketing communication. If you don’t communicate your message the right way – it’s useless.

Starting at just a couple of hundred bucks per day, you can hire an excellent copywriter who would do the job you need. Is this too expensive? What do you cost per hour or per day? It’s worth comparing whether you really save money or not by writing your promotional material yourself.

Do you ever wonder why some major companies spend thousands of dollars for one single ad text for their advertising, PR or marketing?  

They don’t do it because they are “stupid” or just “burn” through their budget. They do it because it works. In short: Good PR, advertising and marketing are not an “expense” - but investment. The ages old saying comes to life: You have to spend – at least - some money to make some money. No ad – no biz! However, many small and midsize businesses overlook this in a surprisingly unsophisticated way.

SkyPress Media offers a free promotional evaluation for small and midsize businesses interested in a new promotional approach. For many years, SkyPress also offers professional HD video production services for all kind of distribution such as TV, industrial video, presentations, YouTube and more. Short commercially produced HD videos for YouTube start at only $1,750.  Additional information is available at
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