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Vegan Products on the Rise at Natural Supermarkets
Increase in Sales for Soap and Bath Preparation Items Over Previous Year
Consumers who choose vegan products over non-vegan products primarily do so because they do not endorse the inhumane and unethical treatment of animals. As a result of boycotting these products they hope to send a message to mega-corporations everywhere to stop the unnecessary harm and death of innocent animals.
According to a recent survey conducted by Spins, who tracks product sales in the four key categories of oral care, soap and bath preparation, deodorant and cheese alternatives, over 35% of total sales in natural supermarkets were for vegan products.
Also noted is a 10% increase in sales for vegan products for a one year period ending July 2012. Sales of soap and bath preparation products increased 4.6% over the same time period.
“Consumers are more conscientious about what ingredients are in the personal care products they use,” says Mindi Bear, owner of Wink Soap Company. “A lot of vegans and vegetarians want to incorporate non-animal products into their daily life, not just at the dinner table.”
“Finding high quality vegan soap is difficult,” she further explains. “When browsing through the skincare aisle at natural supermarkets it can be confusing to the consumer which bar soaps are vegan and which are not.”
Consumers who wish to purchase a handmade vegan soap bar are encouraged to shop at Wink Soap Company. All of their products are handmade with high quality vegetable oils and butters, and do not contain any animal products.
Wink Soap Company is a small business located in Phoenix, Arizona that specializes in handcrafting vegan soaps and lip balms.
Their online shopping website can be accessed at the following link: http://www.winksoap.com (http://www.winksoap.com)
Source: SPINS Natural Topics and Trends.