Law Firm Conducts Focus Group to Gain Valuable Insight Into Case

In an unorthodox, yet brilliant maneuver, a personal injury law firm conducts a focus group in order to gain insight into a personal injury case of theirs.
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Nov. 15, 2012 - PRLog -- The Atlanta, Georgia personal injury law firm of Kalka & Baer takes their clients’ cases very seriously as they recently demonstrated when they took a unique and innovative approach to one particular case.

The firm recently conducted a focus group at the State Bar of Georgia. The firm conducted mock openings and closings, and they focused on core concepts associated with their trucking accident personal injury case.

They discussed jury bias, as well as views and perceptions about their injured plaintiff and truck drivers in general. The mock jurors discussed critical issues regarding health insurance, justice, verdicts, and the civil justice system as a whole.

In order to form the focus group, the firm sent out applications on Craigslist and accepted those applicants that closely replicated a real-life, DeKalb County jury. By the end of the day, the focus group proved to be highly successful, and it produced many jury perceptions for the firm to utilize in their client’s case. In an effort to be as close to the real thing as possible and form a nearly authentic jury, the firm was careful to assemble a mock jury that came from all different socioeconomic backgrounds from professors, to civil engineers, to homemakers, and bartenders to discuss their collective views on the firm’s trucking accident case.

While focus groups are frequently used by market research groups, using the focus group approach to evaluate and carefully predict what would happen in a real trial with a real jury is a unique and innovative approach to an injury case. With a controlled focus group, a group of people are asked to provide their perceptions, opinions, beliefs and attitudes about a product, a concept, or an idea. The first focus groups were created at the Bureau of Applied Social Research in the United States by the associate director, sociologist Robert K. Merton. Focus groups are considered a form of “qualitative research” which is a method of inquiry that is traditionally used in the social sciences and in market research. By learning about and understanding human behavior, qualitative research investigates the how, what, and why process of decision making. Focus groups are known for providing extremely accurate information while being less expensive than traditional forms of market research.

When it comes to personal injury law, the attorneys at Kalka & Baer are at the forefront of cutting edge methods and techniques to help win their clients’ cases. With over 20 years of combined legal experience, the firm has been recognized throughout metro Atlanta and the nation for its impeccable results. The firm’s accolades include both attorneys Kalka and Baer being included in Georgia’s selection of Rising Stars℠ by Super Lawyers® magazine, which is an achievement that no less than 2.5 percent of attorneys in a state obtain.

Both attorneys are named to Georgia Trend’s Legal Elite and the firm is rated 10.0 Superb by Avvo. The firm’s lead attorney Anthony Kalka has been included in The National Trial Lawyers “Top 40 Under 40” in 2006, 2009, 2010, 2011, and 2012, which is a direct indicator of his skills inside and outside of the courtroom. As illustrated above with the focus group, the attorneys at Kalka & Baer are willing to go the extra mile for their clients, even if it means created a mock trial to gain insight into the minds’ of the jury. If you have been injured in an accident, please don’t hesitate to contact the Atlanta, Georgia personal injury firm of Kalka & Baer at (404) 907-1594 or visit the firm’s website online at
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