FairBridge Members Benefit from Certified Hospitality Revenue Management

FHI Encourages Continuing Education to Benefit Member Hotels
Skyler Reep, CHRM, attends AAHOA Northwest Regional Convention & Tradeshow
Skyler Reep, CHRM, attends AAHOA Northwest Regional Convention & Tradeshow
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• Hosipitality
• Lodging

Spokane - Washington - US


Nov. 14, 2012 - PRLog -- The hospitality firm headquartered in downtown Spokane,  FairBridge Hotels International, announced today the certification of Skyler Reep, relationship revenue manager, as a Certified Hospitality Revenue Manager (CHRM) through the American Hotel and Lodging Educational Institute (AHLEI).

Recognized worldwide, the CHRM designation is the lodging industry's highest acknowledgment of professionalism for hotel and motel revenue managers. Revenue management is applies disciplined analytics to predict consumer behavior at the microeconomic level and optimize pricing and product availability to maximize revenue growth. The goal of revenue management is to sell the right product to the right customer at the right time for the right price, which involves understanding customers' perceptions of value to align product prices and availability with each market segment. This professional certification demands knowledge and experience in forecasting, strategy, analysis, E-commerce, and the lodging industry, in general.

Reep is pleased to complement his effective management expertise and practical forecasting dnveq techniques with the designation from AHLEI, the preeminent leader in hospitality certification. “I was confident in the [revenue management] methods I had learned through my years of yielding experience,“ says Reep, “But I am happy to have measured that against an international standard that holds significance to the operators of FairBridge hotels. Our owners benefit from our expertise, and I love that FHI values my own education and growth in the industry.”

About FairBridge Hotels International - FairBridge Hotels brand offers a customized model and flex-concept approach as an alternative to the traditional franchise method by allowing operators to join a membership organization that offers the affiliate members a unique, vibrant, and dynamic brand identity with complete back-end operational support without having to assume any of the complex burdens of hotel franchise relationships. FairBridge offers a membership-based affiliation, a flat-rate fee system “that operators prefer over the traditional outdated and expensive franchise model,” says Fredrick Schoener, Director of Brand Operations. The complete suite of offerings from FairBridge spans across all major hospitality industry segments.
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