News By Tag
News By Location
OpenTable Co-founder & Former Zynga Designer Launch Glyder, iPhone App for Small Business Marketing
Company Backed by 500Startups and Founders of HubSpot & Involver
Glyder gives small businesses the three critical elements needed to reach their customers: effective content, professional visual design, and painless distribution across platforms. The Glyder application is free to download and use, with premium templates and additional distribution options available for $0.99 each via in-app purchase. Co-founders Glenn and Alan started Glyder after recognizing just how complicated and expensive online marketing has become for the millions of small businesses that have less than 5 employees and lack the design and marketing resources of larger companies.
“Very small businesses still struggle with the complexity of online marketing - they have to reach their customers on multiple platforms and are underserved by existing web-based tools. They don’t have the time required to figure out all the platforms or the money to hire an employee or consultant,”
Glyder differentiates itself from other online marketing tools by focusing on a completely mobile experience. “For our customers, having Glyder in their pocket means they’re able to be proactive about marketing their business without taking time out of their day to sit behind a computer, away from their customers,” says Alan, a product designer whose experience working on Zynga’s first two mobile games inspired Glyder’s in-app purchase pricing model. “Our goal is to make getting effective content and professional design as easy as buying a virtual item in a game or a book on a Kindle.”
Glyder has been in closed beta since August of this year, with users including boutique retail stores, restaurants, and service businesses. "Glyder is my primary source for marketing my business on the go from my phone. It’s fast and easy to use, allowing me to send professional messages in no time at all,” says Jess Coe, a massage therapist at Grounded Bodywork in San Rafael, CA. With today’s launch, Glyder is now available as free download on the iTunes App Store.
Along with the launch, Glyder also announced a seed round raised earlier this year from 500Startups, Dharmesh Shah (HubSpot), Rahim Fazal (Involver), Arjun Dev Arora (ReTargeter)
Glyder is available for free on iTunes. Contact Glenn Allen for press inquiries.