National Magazine Honors Parr Lumber With Excellence Award

ProSales magazine, a leading national lumber publication, announced Parr Lumber is the 2012 winner of the magazine’s annual Excellence Award, one of the most prestigious awards given in the building supply industry.
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Nov. 14, 2012 - PRLog -- ProSales magazine, a leading national lumber publication, announced Parr Lumber is the 2012 winner of the magazine’s annual Excellence Award, one of the most prestigious awards given in the building supply industry.

The PROSALES Excellence Awards honor outstanding achievements in construction supply in showroom design, facility design, technology, marketing and customer service, advertising, and websites. The awards program celebrates business leaders whose creativity and ingenuity have not only improved and reinvigorated their own companies, but also set new benchmarks for service in the entire industry.

A panel of four independent judges awarded Hillsboro-based Parr Lumber with the Merit Award for Marketing for the company’s innovative “Weekend Warriors” radio program.  The show features two longtime Parr Lumber employees, Tony Cookston, the manager of the companies Forest Grove location and Corey Valdez, outside salesperson at the West Linn location.  The duo provides an entertaining two hour program each Saturday on Portland, Oregon radio station KPAM (AM 860). Each week Tony and Corey bring on expert guests and answer questions from listeners who are taking on varying home improvement advice.  

“Lots of building material dealers nationwide seek to add the robust do-it-yourselfer to their usual customer mix of professional builders and remodelers,” noted Craig Webb, ProSales’ editor-in-chief. “What makes Parr different—and an Excellence Award winner—is how it used a radio show to build business by taking advantage of two great assets: its own employees and Parr’s reputation for helping its customers get things done. The result is a program that benefits Parr, its vendors, and above all its listeners.”

The 2012 Excellence Awards winners, locations and categories are:
•   Requarth-Supply One, Dayton, OH / Showroom
•   TW Perry, Gaithersburg, MD / Technology
•   Hartville (OH) Hardware / Facility Design
•   Parr Lumber, Hillsboro, OR / Marketing

Receiving Merit Awards are:
•   Ganahl Lumber, Anaheim, CA / Facility Design
•   Malone Lumber, Greenville, KY / Marketing
•   Nisbet Brower, Cincinnati, OH / Showroom
•   Poulin Lumber, Derby, VT / Technology

Dealers and distributors competed in six different categories: Best Advertisement, Best Marketing Campaign, Best Website, Best Showroom, Best Facility Design, and Best Use of Technology. A panel of four independent judges then decided which entries, regardless of the category, achieved excellence and which other entries had shown enough to be worthy of merit.

“Our marketing team felt a show like this would be a great exposure for our company and they were right.  Little did we know that we had two stars among us in Tony and Corey.  They have done an outstanding job with the show and they certainly have developed a nice following.  We are honored by the recognition by ProSales Magazine, it’s a great honor in our industry, said David Hamill, Chief Executive Officer of Parr Lumber.

Parr Lumber is a three time winner of the ProSales Excellence Awards for Marketing .  In 2009, the company won for its  “GET REAL”! program that informs customers about green products; in 2011 Parr Lumber won a merit award for its remodel roadtrip promotion . The ProSales Excellence Awards also honor outstanding achievements in building and remodeling supply, showroom design, facility design, and technology and customer service.

ProSales will also make a $500 to a local charity chosen by Parr Lumber.

About The Parr Company
The Parr Company consists of six distinct companies that provide building solutions and services: Parr Lumber Company, Parr Cabinet Design Center, Cascade Wholesale Hardware, NSC, NSCi and Parr Marketing Group.

Established in the Pacific Northwest in 1930 by Dwight Parr, Sr., The Parr Company remains a locally owned family business. Nancy Cranston, Michael Parr and Brad Farmer, grandchildren of the founder, play active roles in The Parr Company and continue the proud family ownership. Headquartered in Hillsboro, Oregon, Parr is the 18th largest building material supplier in the nation. Parr operates 38 facilities in Oregon, Washington and Arizona including pro/retail building material yards, contractor focused facilities and cabinet design centers.
Source:Parr Lumber Company
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