Honda of Downtown L.A. Goes From Nearly Bankrupt to Success Story in Just One Year

Celebrating its one-year anniversary, revamped Downtown Los Angeles dealership has become one of the most successful Honda stores in California, while also giving back to the community.
 
 
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Downtown Los Angeles
Joe Shuster

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Nov. 13, 2012 - PRLog -- LOS ANGELES – Honda of Downtown Los Angeles was on the brink of bankruptcy, operating exclusively as a vehicle service center and not selling any cars. It also had just 15 employees working in a rundown facility. But in the year since Joe Shuster and his team took over, the dealership has undergone a complete overhaul, battled a lagging economy and became one of the most successful Honda dealerships in the country, while boosting the local economy in the process.

“We see ourselves as an anchor in the community that provides a great place to work and the best product on the planet,” said Shuster, who is the President and dealer manager of Honda of Downtown Los Angeles. “Our team is driven with the goal to be No. 1 in the county not just in sales but, more importantly, in customer satisfaction.”

Shuster has taken the steps to achieve the dealership’s goals in such a short time, starting with an investment in state-of-the-art renovations to the dealership’s facility. Once the dealership switched from exclusively servicing vehicles to also selling new and certified pre-owned Hondas, success came quickly. In just its third month selling vehicles and despite a tough economy, the dealership broke the top 100 in the U.S. in new Honda sales. In just one year, the dealership has sold and delivered over 2,000 vehicles.

Honda of Downtown Los Angeles’ positive impact on the local economy has been easy to see, as the dealership now has over 90 employees, while also working with over 500 businesses and vendors, most of which are based locally.

Coupled with its successes, Honda of Downtown Los Angeles also finds the time to give back to the local community, contributing to various food drives, providing donations to churches and sponsoring many Downtown events. The dealership also formed partnerships with the Los Angeles Police Department, the Los Angeles Fire Department and the University of Southern California’s students, faculty and staff.

About Honda of Downtown Los Angeles:
Conveniently located off the 10 and next to the Los Angeles Convention Center at 1540 S Figueroa Street, Honda of Downtown Los Angeles offers an extensive selection of new and pre-owned Honda vehicles. To browse the dealership’s new and pre-owned inventory, schedule service, shop for original Honda parts, request quotes and financing approval or for more information, please visit http://www.hondaoflosangeles.com.
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Source:Honda of Downtown Los Angeles
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Tags:Honda, Downtown Los Angeles, Joe Shuster
Industry:Automotive
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