Nov. 13, 2012
-- "Price is a function of supply and demand", says Erik Collier, of The Collier Real Estate Group. In a competitive market where 50% of all homes on the market fail to sell, exposure and generating more demand in order to sell becomes critical. The Collier Real Estate Group, based in Johnson County Kansas is happy to announce a partnership with Realtor.com, which gives their clients massive exposure and one more powerful addition to the powerful marketing services they offer their sellers. "We have to find ways to drive up the demand for our listings to get them sold fast and for top dollar and that's what our clients deserve", Erik said.
Unfortunately, some consumers fail to compare services when they decide to sell. By default they choose a Realtor not based on performance, but by "who they know". Statistically speaking, Realtors spend an average of $39.00 to market/advertise their listings. Its no wonder why half the homes don't sell. There is hardly any demand created, which results in low foot traffic and a bloated days on market.
The Collier Real Estate Group knows it takes money to make money. The Group spends on average $1,105 per listing to guarantee prime exposure and visibility needed to be the red suit among a sea of gray suits. The group also explains that they sell their homes for more money too. "We've seen the trend of 3.5% or more in a higher final sales price for our clients versus other agents", say Erik Collier. The concept of Price Elasticity tells us that a home will sell either at the top end or the bottom end of the price bracket. The difference is the type of marketing strategy executed. For some homeowners, that means the difference of thousands of dollars in extra net proceeds.