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Follow on Google News | Incentive Travel Council names Advocate of the YearIncentive Travel Council names Advocate of the Year Industry group honors Northstar Travel Media’s Leo Jakobson
By: Incentive Travel Council This marks the fourth Advocate of the Year Award presented by the ITC, which is a strategic industry group under the Incentive Marketing Association (http://www.incentivemarketing.org/) Jakobson was presented with the award at the ITC meeting, held Wednesday, Oct. 24, in conjunction with The Motivation Show. “It was really unexpected and very flattering,” “Incentive travel is a successful form of recognition and reward because, simply, it works,” Jakobson said. “It provides a unique opportunity for individuals and groups to enjoy traveling to a new location, experiencing new cultures, and sharing great, new experiences.” ITC President Michael Upp said, “Our industry is indeed fortunate to have individuals like Leo, who, in covering our industry, has provided research, news, and information which clearly communicates the value that incentive travel provides both to the companies and the travelers alike.” Jakobson joins Dana Weaver of GROWMARK, Dahlton Bennington of the SFN Group and G.J. Hart of the Texas Roadhouse restaurant chain as Advocate of the Year winners. The Incentive Travel Council, a strategic industry group within the Incentive Marketing Association (IMA) (http://www.incentivemarketing.org), is dedicated to exploring, promoting and educating about how incentive travel strategies can best be designed and leveraged to help organizations achieve better business performance. More information is available at http://www.incentivetravelcouncil.org/ About Successful Meetings and Incentive: Written for meeting planners across all industries, Successful Meetings (http://www.successfulmeetings.com/ End
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