Strong Start to the Autumn Season for Woodburnerworld

Nov. 13, 2012 - PRLog -- Woodburnerworld, AKA. Woodburning-Stoves.co.uk has made a strong start to the autumn months through the use of email marketing to its list of fans & customers. The e-shot generated a large amount of sales throughout the week and this looks to set the trend for the following seasons... http://www.woodburning-stoves.co.uk

The start of September marked the official start of advertising for the online retailer, WoodburnerWorld. The business has been around for over 2 years now and this will be its third winter since starting up.

Over the last two years, this UK stove seller has learnt some extremely efficient methods of marketing and getting the word out about their latest deals and offers. This year, Woodburnerworld has put this experience into effect straight away in order to prepare for the upcoming winter season and take advantage of autumn so far.  

E-shots are popular in most types of businesses as it gives the company a way to stay in contact with all of their past customers and offer them their latest deals. This makes customers feel valued and can usually result in a lot of website activity and more often than not, a good deal of sales. But this has to offset the cost of the email send in the first place; so before sending, calculations must be performed to ensure a ROI is met at the very least.

James Cook, part of marketing team at Woodburning-Stoves.co.uk added a few comments on the stove e-shots to present: “So far, we’ve launched 2 e-shots to our list and both have been extremely successful and resulted in a healthy amount of sales. From the first two sends, it’s clear to us from click rates and buying habits that customers are tending to opt for the budget stoves rather than the expensive top of the range models we have to offer.”

“We believe this is partly due to the recession and also down to how people ‘impulse buy’ online. An impulse buy usually occurs when a customer sees a product that looks extremely appealing and has an affordable price-tag; our budget stoves fit this description perfectly. But for bigger purchases that are in excess of £500, people are a bit more conservative and usually have to discuss the purchase with the other half etc. However, this hasn’t stopped us selling some of our top model Westfire stoves from the e-shots and they retail at over £800!”

If the house is in need of a bit of extra heating for winter, look no further than Woodburnerworld. The stoves they supply are some of the most economically friendly and efficient burning stoves on the market at current and will definitely help save on those dreaded heating bills.

Woodburning-Stoves.co.uk is currently running on the ever-expanding Online Home Retail Network. At present, the OHR network runs around 50 separate websites which all sell a wide range of products varying from a simple washbasin all the way to fully-kitted-out bathrooms and electric showers on various branded platforms such as http://www.triton-shower-shop.co.uk & http://www.multitools.co.uk

Online Home Retail Limited originally started out as Plumbworld Ltd back in 1999 and since then it has been bought by the Grafton Group PLC in 2006 and received a major rebrand in 2012. The business now employs close to 60 people in its purpose built warehouse & offices, along with a turnover that is nearing £25 million a year.