Nov. 13, 2012
-- Data quality expert Postcode Anywhere will be joining Liquidshop, PayPal, RPS and a host of retail decision makers at Sales Director Live, part of The Business Show, to talk multi-channel retailing and the anatomy of a successful eCommerce website. In the eCommerce and Retail Theatre at the show, which runs from 22nd to 23rd November at London Olympia, Postcode Anywhere’s Guy Mucklow will relay his tips on fulfillment and maximising customer satisfaction, starting with capturing valid, complete and up-to-date contact data.
Show delegates attending the Theatre on both days will learn how online sales conversions can be improved with a more seamless registration and payment process, thus improving website stickiness and improving the quality of the online retailer’s customer database. Mucklow, who is Managing Director of Postcode Anywhere, will also participate in a panel discussion on both days between 1pm and 2pm.
“First impressions count in the sales process – whether that’s being able to quickly capture contact details from a potential sales enquiry or taking an eCommerce customer quickly through the address completion part of the purchase process – address management is central to increased conversion in both cases,” commented Mucklow. “As business has become more international through the growth in eCommerce, better addressing has become vital. Our technology takes over 240 countries from around the world, with 120 different address formats, as well as multiple languages and character sets, and delivers the strong first impression required to turn a prospect into a customer.”
Visitors to stand S462 at Sales Director Live will benefit from a hands-on demonstration of Postcode Anywhere’s Capture+ address validation tool. Making use of innovative new search functionality and powered by a next generation ‘adaptive’
engine, Capture+ incorporates intelligent and rapid searching to vastly increase the accuracy and relevancy of the results generated. Users need to simply start typing to instantly see the address search working as they type.
For more information on Sales Director Live, or to register to attend, please visit: www.salesdirectorlive.co.uk