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Attention Social Media Gurus: You can shut up and go away now
Social media experts, gurus, authorities, coaches, thought leaders, specialists and “pros” listen up: You are annoying and you need to shut the hell up, go back to your office (or couch) and listen to your indie music. Right now. Enough already.
While it is cute that you believe your area of expertise has changed the world, I would like to remind you that the world has been changing for thousands of years – and it will continue to do so as you grow up. Your incessant motivational Twitter and Facebook posts about how to effectively post on Facebook and Twitter only motivate me to un-follow and un-friend you … because you are simple and boring.
Here’s a little history lesson for you social media professionals (please note that I am not linking to another source here, I’m actually writing this): People started communicating when the first cave painting was scrawled on rock tens of thousands of years ago. People have been writing down their ideas since around 3,000 BC (give or take 500 years). Remember Socrates? He, and many other great thinkers, used storytelling and the spoken word to communicate thoughts and ideas around 400 BC. The printing press came along in the early 1400s, followed by radio, television, cable television, the Internet, and, finally, social media. Each and every one of those things was billed as a “game changer”.
While I love technology, I do not believe any of these things changed the world – they simply changed the way we did the things we were already doing. What we were (and are) doing is communicating and exchanging information. And we will still be doing it when your great grandchildren are laughing at your nose ring.
The nonstop digital ramblings about how to effectively use social media are about as interesting as a newspaper article highlighting how to read a newspaper or a television show about how to watch television. Enough already. Please remember that most of the technology you are wetting your skinny jeans over will go the way of MySpace in a matter of time.
Now, here’s the important part – which I should probably offset with “OMG” and many exclamation points to ensure that you social media types actually read this – content matters. Good content will always have a valuable place in this world. It doesn’t matter if it is verbal, in a book, magazine, newspaper, website, blog, on network television, on cable television, or in a freaking podcast on my iPhone, iPad, Android, or Kindle. Good content is where you should be focusing all that tattooed, pierced, highly-caffeinated energy because, for the most part, you SUCK at it.
Instead of spending hours linking your tweets and Facebook posts to other people’s content, try spending 30 minutes creating some of YOUR OWN original content. Yes, I know, that takes a little work and may require more than 140 characters … and you might be forced to type the word “to” instead merely using “2” … but you’ll have a sense of accomplishment for actually creating something. And who knows, someone might actually link to your content and increase your Klout score – which is amazingly low for a “guru”.
** Read more from Rick Laney at http://www.RickLaneyPR.com here.