Creativeworks Wins Platinum Award for Cesmic Group Rebranding

Nov. 12, 2012 - PRLog -- Toronto, November 12 – The 2012 MarCom Awards received over 6,000 entries from around the world and Creativeworks is pleased to announce that their rebranding initiative for Cesmic Group won a Platinum Award. The competition recognizes leaders among creative professionals involved in the concept, writing and design of traditional and emerging media.  
 
Earlier this year, Cesmic Group decided to expand the business into a new market in Montreal as well as focus on three key areas and as a result they needed to move beyond referrals and develop a brand identity to attract new clients. They hired Creativeworks to undertake their corporate rebranding initiative.  Based on thorough brand analysis and research, Creativeworks rebranded Cesmic Group and developed a new logo, tag line, website and online presence.

The MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals (www.amcpros.com).  The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals.

The Platinum Award is presented to those entries judged to be among the most outstanding entries in the competition.  Platinum Winners are recognized for their excellence in terms of quality, creativity and resourcefulness.  Among 6,000 international entries, only 15 percent were awarded the Platinum Award.  
Geoff MacLellan, President of Cesmic Group says, “I was amazed at how important this rebranding initiative was. It has opened doors we just couldn’t enter before and has helped strengthen our team internally as well by knowing who we are and the value we bring to our clients.”

“Helping small and medium-sized business increase sales through strategic marketing and brand awareness is what we’re all about,” says Doug Hohener, President of Creativeworks.  “Geoff and his team allowed us to work with them to establish their unique selling proposition and the creative freedom to develop this into a strong brand that brings value to the IT infrastructure space.
Creativeworks is a fourteen-time award-winning marketing agency with a clear focus to create strategies and customized solutions for SMB clients looking to increase their marketing results.

For more information, contact:

Doug Hohener, Creativeworks, 416-653-3053
doug@creativeworksproductions.com

Geoff MacLellan, Cesmic Group
gmaclellan@cesmic.com