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Online Men's Fashion Brand Celebrates Successful First Year
While watching football and drinking beer one year ago, childhood friends and budding corporate executives Zachary Gittens and Otis Collins started a business which has revolutionized the men's fashion market.
“What a year,” exclaimed Gittens, Tie Society CEO and co-founder. “Our original vision for Tie Society was simple, build an online tie closet to help guys save time and money. Thanks to the efforts of every one of our members around the country, Tie Society has already grown to be much more than that.”
Tie Society, the online rental service, has redefined the market with a rotating business model and expansive "Online Closet" filled with top men’s designer furnishings. Featuring products from global brands including Hermès, Brooks Brothers, and Mosaic, Tie Society speaks to every man and their own
individual sense of style. For a fraction of the cost of one tie purchased in a traditional retail store, Tie Society members sign up for a monthly subscription and receive premium accessories delivered right to their doorstep. Members add the items they want into their “Online Closet”, keep the choices as long as they'd like, and exchange whenever they want something new.
With the influx of E-commerce start-ups in the last year, consumers have pegged Tie Society as one of the most creative menswear shopping experiences online. Armed with more than just ties, members also have the choice of bow ties, pocket squares, tie bars and cufflinks with more than 300 items available.
Gittens further stated, “The men of Tie Society don't just care about their personal style. But they care about being a part of something great. They've offered us their feedback, networks, and continued support and in result are helping us write the story that is Tie Society. With 2013 just over the horizon, we’re becoming the service, albeit Society, every man needs to be a member of.”
For more information on Tie Society, please visit tiesociety.com.