SoftVu Announces Koni Scavella as National Sales Director

Mortgage industry veteran brings over 17 years of executive level sales and marketing expertise to the Kansas-based company.
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Marketing Automation
Lead Optimization
Koni Scavella


Overland Park - Kansas - US

Nov. 12, 2012 - PRLog -- SoftVu LLC, a leading marketing automation and lead optimization provider for the banking and consumer lending industries, announced today that the company has named Koni Scavella as its National Sales Director. Koni, a mortgage industry veteran, brings over 17 years of executive level sales and marketing expertise to the Kansas-based company.

Tim Donnelly, President and CEO of SoftVu, emphasized the importance of Koni’s role in the next phase of the company’s growth strategies. "As SoftVu expands it product offering and introduces new platform enhancements over the coming months, having an experienced professional will be crucial for meeting objectives," said Tim. "Koni has a proven record within the industry, which will compliment our vision of continually optimizing our clients’ marketing strategies in order to help them achieve their goals."

As a National Sales Director, Koni and her team will be responsible for the structure, strategy, and execution of SoftVu’s business development and client deliverables. In addition to supporting the existing client base, Koni will introduce the SoftVu Marketing Platform to mortgage and banking executives seeking to optimize their online presence and increase ROI through greater customer response via strategic marketing automation, email marketing, and social media integration.

Koni comes from wholesale mortgage and retail banking leaders, Argent Mortgage Company and First Bank of Arizona, where she was responsible for Regional Sales, as well as owning and operating her own mortgage branches across the country. Most recently, as Vice-President of Sales & Marketing for VestorLink, a real estate consulting firm, Koni designed and implemented integrated marketing systems and social media campaigns for mortgage lenders and real estate firms.

Having recently relocated to the Kansas City area, Koni did an exhaustive search to find the company best positioned for exponential growth in the industry.

 “I chose SoftVu for three very important reasons: 1) an enviable history of award-winning excellence in service and technology; 2) visionary corporate leadership that is client-focused with unwavering integrity; and 3) continual product innovations and creativity that keeps SoftVu one step ahead of market trends and two steps ahead of any competitors.”  She continues, “The client-centric team approach of SoftVu ensures we deliver measureable marketing innovations to help our clients grow their top-line revenue.”
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Tags:SoftVu, Marketing Automation, Lead Optimization, Koni Scavella, Mortgage
Location:Overland Park - Kansas - United States
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