Nov. 12, 2012
-- Lorain, OH November 12, 2012 -- Sales for Twist-n-Pull mailing and shipping tubes have more than doubled since 2007, according to Lisa M. Dietz, President of Erdie Industries. At a time when Erdie’s traditional business of “brown and round” paper tubes and cores dropped 25% because of the recession, Twist-n-Pull products were taking off.
Introduced in 2003, the Twist-n-Pull tube and cap underwent a period of trial and error as improvements were made and standard sizes were developed. By 2007 sales had started a steady climb - perfect timing for the dreary economy that was to come. When the recession hit, the company was already selling mailing tubes and shipping tubes on their website, had several large customers and plans to sell to distributors who would go on to sell to office supply stores like Office Max and Office Depot. The product was catching on.
Ms. Dietz attributes the company’s survival during that time - and to this day - to the Twist-n-Pull line. “I don’t know what we would have done if it hadn’t been for Twist-n-Pull sales,” she said. “Especially the shipping tubes. They really carried us through, and are still a huge part of our business.”
Shipping tubes are basically heavy-duty versions of the mailing tubes, and are generally shipped as freight rather than mailed.
The brainchild of company owner Jason Erdie, the Twist-n-Pull mailing tube (http://www.erdie.com/twist-n-pull-mailing-tubes.php
was his solution to the problems of traditional mailing tubes with plastic inserts that need to be taped or stapled to stay in place. Twist-n-Pull caps lock into notches cut into the mailing tube itself, so they remain secure during shipment and are removed from the tube with a “twist and pull.” The tube and cap can be reused or just used for storage afterward. Mr. Erdie has since gone on to develop the Tri-Hex line of mailing tubes and pallets.
Erdie Industries is one of the larger independently owned paper tube and core manufacturing companies in the United States. Established in 1983, the company has come to specialize in mailing and shipping tube products, including Twist-n-Pull and Tri-Hex mailing tubes, and more recently, the Tri-Hex paper pallet. Erdie Industries is based in Lorain, Ohio. For more information, visit the website at http://www.erdie.com