Nov. 12, 2012
Steve Cabeza, Social Media Strategist, Amplification Inc.
-- Are you a healthcare marketer who isn’t using Twitter? Or are you a hospital that has fewer followers than inanimate objects or people who make Twitter accounts for people who don’t exist? Don’t give up on this social medium just yet.
In “Twitter: A Platform Hospitals Can’t Afford to Ignore (http://www.myhealthcareexecutive.org/
ignore-0),” Steve Cabeza, social media strategist at Amplification, Inc., a South Florida-based social media company, shares his insights on Twitter for healthcare marketers. The article is featured on MyHealthcareExecutiv (http://www.myhealthcareexecutive.org/)
e, an online resource and community for healthcare strategy, marketing and public relations executives.
An estimated one-third of all United States consumers use social media sites such as Facebook and Twitter to seek medical information. In the article, Cabeza shares how healthcare marketers can use their greatest assets (medical providers, expertise and patient trust) to gain followers who then become patients.
Included in the article are case studies, such as where one hospital tracked a single Twitter conversation to $20,000 in new revenue.
Healthcare marketers ready to make the jump to using Twitter—or using it more effectively—
should check out Cabeza’s MyHealthcareExecutive (http://www.myhealthcareexecutive.org/content/twitter-plat...
) article. For more information, insights and advice from the Amplification, Inc. social media network, visit clubcabeza.blogspot.com or follow Amplification, Inc. twitter.com/We_Amplify_You