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Miller Public Relations Launches Animated Medical Procedures, AMP, a Digital Consultation Tool
November 9, 2012--Miller Medical Marketing and Miller Public Relations announces the launch of Animated Medical Procedures, AMP, (www.ampupmypractice.com), at the American Academy of Ophthalmology annual meeting Nov. 10-13 in Chicago. IL.
“Our goal is to change the paradigm for patient education by animating every medical and surgical diagnostic and treatment procedure,” said Cyndi Miller, CEO of AMP and Miller Medical Marketing.
Each AMP module is fully customized, with a script tailored to the physician’s practice. Patients watch the module on an iPad as the animation explains step by step what will happen during procedure. The animation breaks down complex medical information into easy-to-understand language, answers the most frequently asked questions and addresses realistic expectations for the outcome.
“We live in a digital world,” said Miller. “A compelling, high-definition animation is an extremely effective method of communication. It engages the patient, reduces their apprehension and significantly improves the entire educational and consultation process. A picture paints a thousand words. We tend to believe what we see, especially if the information is both visual and auditory and easily understand.”
Whether patients are scheduled for an elective procedure like LASIK or cosmetic surgery, or something as serious prostate cancer or cardiac surgery, effective communication is paramount in helping patients better understand both the benefits and risks of a procedure.
For decades, the traditional approach has been for the staff or physician, or sometimes both, to sit with the patient and explain what to expect. But this approach can be inconsistent. The message being delivered might not always be the same each time. There is room for human error and confusion.
Many patients find it difficult to quickly grasp complex medical terminology during a short consult. Comprehension suffers when patients feel overwhelmed with information. Even patients considering an elective procedure may fail to realize the benefits of a procedure if they feel anxious. Lack of understanding can lead to uncertainty.
Yet, in today’s economy, when physician practices are looking for ways to streamline and improve efficiencies, it can be difficult to spend sufficient time making sure patients are properly educated or all of their questions are answered.
That’s where AMP can make a dramatic difference.
“A customized AMP module is the ideal enhancement to the education and consultation process – it is a landmark digital consultation tool,” said Miller.
The AMP module delivers a consistent, compelling and top quality message each time, increasing patients’ comfort level and creating a greater sense of confidence in the physician and the procedure. Patients undergoing non-elective will be more fully informed. Patients considering elective procedures will more clearly see the value for themselves and want the results, contributing to greater revenues for the physician’s practice.
There is also a risk management benefit to AMP. Educated patients are more satisfied patients. Each module is scripted to clearly identify realistic expectations for the outcome of the procedure and the associated risks. A recent study in the International Journal for Communication in Healthcare recommended providing more straightforward details about risks and hazards to patients, not necessarily through greater amounts of information but rather through more clear and sufficient material and better formatting.
“As a digital consultation tool, AMP has the opportunity to revolutionize the patient education process while also helping physicians enhance and grow their practice,” said Miller. “It is an exciting new medium for the medical industry.”
For more information about Animated Medical Procedures, go to www.ampupmypractice.com or call 817-281-3440.