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Web promo videos are the fastest growing business and advertising method of choice
According to the Marketwire, the US advertising industry is going to see a major shift towards video advertising - especially online video on distribution channels such as YouTube.
invest into video advertising”
of the IAB Video Council predicts. “This
will not happen only at big and midsize
companies - they are already doing this
- this is taking place at small companies
The reason is simple: Professional video
production can be extremely streamlined
and therefore mostly affordable for even
the smallest companies.
Thousands of new video profiles, PR,
marketing and presentation videos appear
on the web every single day. “Some are
terribly amateurish and have virtually no
real impact because not many people
want to watch their crap”, SkyPress Media
founder Pierre A. Kandorfer points out.
On the other hand, professionally made
corporate videos often reach millions of
viewers worldwide. Even if the companies
spend several thousand dollars on the
project, this is the best deal for the dollar
Of course, there are no limits for creativity
when budgets don’t set any limits. A
“simple” 30-second Coca Cola commercial
can easily eat up a half million dollar or
On the other side, we did highly compelling
3-minute video presentations for less than
five thousand dollars - and our clients
reached hundreds of thousands of viewers
with them. The “trick” is to tell the story the
right way - honestly and straightforward.
Pierre A. Kandorfer, Ph.D. is writer,
producer and director - as well as media
& PR communications consultant to major
companies. He hosted thousands of TV
shows, produced hundreds of programs
and wrote eight books on media, TV and
film. His latest title: Digital Video Production
Handbook - available on amazon etc.