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Big data analytics: How Obama’s chief campaign analyst deserves credit for the win
Whether your candidate for president won or not, we can all look forward to at least one result: No more political advertisements. Ever wonder how political ads found their way onto your Internet browser? It’s all because you were being watched.
An entire year before Election Day, the Obama For America 2012 Campaign put their heads down, dissected an exorbitant amount of data and were able to identify the habits and characteristics of thousands of key swing state voters down to a house-by-house basis, according to an article published by the Washington Post. Pioneering this effort was Rayid Ghani, Chief Scientist to the Obama campaign, who with his fellow analysts tracked voter’s online activity to create targeted advertisements in a bid for their vote.
Taking place just one week following Obama’s re-election, you’ll be amongst the first to hear how big data analytics was applied at an unprecedented scale within the campaign at the Big Data Business Forum November 12-14 in San Francisco. In Ghani’s keynote address, you’ll get a first hand look inside the walls of the tight-lipped operation and how they used social, text and real-time analytics along with predictive modeling to identify voter patterns, sentiment and other opportunities.
Ghani will be joined by Billy Beane, General Manger of the Oakland A’s, who will share insight into the statistical methodology that gave him a competitive advantage in the world of baseball. Beane is perhaps best known as the man brought to life by Brad Pitt in last year’s major motion picture, Moneyball. He is credited with converting one of the worst franchises in Major League Baseball into a winning team that now boasts four consecutive playoff appearances and three American League West Division titles. They will be joined by Dr. Philip Shelley, Chief Technology Officer at Sears, Sameer Chopra, Vice President of Advanced Analytics of Orbitz Worldwide, Dan Marks, Chief Marketing Officer at First Tennessee, and Kerem Tomak, Vice President of Marketing Analytics at Macys and many more.
The Big Data Business Forum will take place November 12-14, 2012 at the Hotel Nikko in San Francisco, CA. To register for the Summit or to receive more information, please visit www.bigdatabusinessforum.com or call 1-800-882-8684.
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