Nokia and Vodafone India collaborate on Nokia Music

Nov. 8, 2012 - PRLog -- Nokia and Vodafone India collaborate on Nokia Music

- Nokia Music becomes the first online music store in India to offer integrated operator billing

-          Collaboration strengthens the music ecosystem in India

November 02, 2012,–Aiming to further enhance consumer experience on its popular service Nokia Music, Nokia today announced partnership with Vodafone India to offer an integrated billing solution on the Nokia Music Store. Vodafone India consumers using Nokia’s music service on their Nokia feature phones and Nokia Asha smartphones can now easily renew their subscriptions via their Vodafone accounts and continue to download songs and albums from the Nokia Music Store.

Renewal subscriptions for the Nokia Music Store are available for three durations viz., 7 days for Rs 50; 30 days for Rs. 99; and 90 days for Rs. 250. Taxes and data charges are separate as applicable. With this integration, Vodafone India consumers can pay for the renewal as part of their monthly phone bills or have the amount debited from their pre-paid balance.

With this, Nokia Music Store becomes the first independent music store in the country to offer integrated operator billing along with billing via credit cards and vouchers. This marks a big step forward towards broadening monetization and strengthening the music ecosystem in India.

Mr. Vivek Mathur, Chief Commercial Officer, Vodafone India, Said,“We, at Vodafone India, are constantly on the lookout to provide innovative experience to our valued customers. Nokia and Vodafone share a long-standing and extremely fruitful association and this new venture will help us provide enhanced experience to our customers. Offering integrated billing service for music downloads will help to strengthen the music ecosystem in India and ensure that Vodafone customers enjoy a convenient purchase process. This service is a big step in a series of innovation led products from Vodafone”.

Mr. Viral Oza, Director Marketing, Nokia India, said,“Music with its universal appeal plays a keyrole in differentiating the Nokia experience. We have a strong proposition in the Nokia Music Store and are delighted with the tremendous consumer response we are witnessing in India. Both Vodafone and Nokia are committed to offering the consumer a richer experience and growing the music ecosystem in India and we are excited to broaden our strong relationshipwith music as it furthers these objectives.”

Mr. Vipul Pradhan, CEO, Phonographic PerformanceLimited,said,“We welcome and strongly support the Nokia and Vodafone partnership on the Nokia Music Store as it is a big step forward in curbing piracy and presents strong monetization opportunities for the music industry in India.”

The Nokia Music Store is the largest online repository of legal digital music in India with a catalogue of over 4.5 million DRM free songs, including across 16 Indian languages, and 1.4 million song downloads a day. Consumers can access the Nokia Music Store and search for and download an unlimited number of songs of their choice during their subscription period, via a growing number of Nokia phones including almost all Asha and Lumia devices.

Four easy steps to renew your Nokia Music subscription:

1.     Launch Nokia music client on your compatible Nokia feature phone/Nokia Asha smartphone and sign in with your Nokia account or create a new one

2.     Scroll down and click on the “Buy” option at the bottom of the home page.

3.     Select from options below, and choose to pay via your Vodafone account (pre-paid or post-paid)

         i.      7 days for Rs. 50

         ii.      30 days for Rs. 99

         iii.      90 days for Rs. 250

4.     On completion of purchase, your Nokia Music subscription will be renewed and an email receipt sent to your registered email address. You can then continue to download all the music you want during your subscription period

For further information, please contact:

Atul Malikram

9827092823